Tweeting March Madness

Monitor Twitter activity and sentiment about March Madness 2015. Click through to the graphs, maps and word clouds to find out more.

Tweets so far
Tweets today
Twitter <hearts> Tom Izzo

Michigan State coach the toast of Twitter as Final Four looms

bracketology
Introducing the Centennials

Infographic: Where the next generation of youth differ from Millennials, and how to reach them

Futures Company Centennials infographic
Smartwatches threaten fitness band market

Latest Kantar behavioral data suggest fitness band market is smaller, more diffuse, less ruled by Nike

fitness band
Measuring the political ad tsunami

Just how much do political TV ads disrupt everyone else's?

melting tv

Carolina Milanesi is Chief of Research and Head of US Business for Kantar Worldpanel ComTech.…

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J. Walker Smith is Executive Chairman of The Futures Company.

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Jon Swallen leads initiatives into the development of digital methodologies for ad supported onli…

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Elizabeth Wilner is editor of Kantar US Insights.

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Latest Stories

Michigan State coach the toast of Twitter as Final Four looms

Latest Kantar behavioral data suggest fitness band market is smaller, more diffuse, less ruled by Nike

Growth in use of mobile to buy online, focus on payment security, tease of payment wearables

Just how much do political TV ads disrupt everyone else's?

Looking at Twitter action about the upset-riddled Sweet 16

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