US Insights

TV

Super Bowl ad cost taps record $5.05 million

The cost has climbed 87% over the past decade.

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Laura Ingraham: Anatomy of a Backlash

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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American football fans, by the numbers

Fans that are 25-34 are 88% more likely to pay to see a game live.

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China ad spending snaps two year downturn

Total spending expands by 4.3% from 2016.

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From The Archive

Kantar Media’s preliminary and conservative estimate of total ad spending from in-game spots is $414 million.
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539 hours of Olympic coverage aired by NBCU for the Sochi Games was an increase of nearly 25% from 2010.
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Walt Disney Pictures has released 27 national commercials to promote Thor: Ragnarok
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Experian moved quickly to capitalize on the Equifax breach.
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Latest Stories

80% of Americans expect self-driving cars to become a reality.

TurboTax led tax prep advertising over the last three months.

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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