The cost has climbed 87% over the past decade.
Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.
Fans that are 25-34 are 88% more likely to pay to see a game live.
Total spending expands by 4.3% from 2016.
Kantar Media’s preliminary and conservative estimate of total ad spending from in-game spots is $414 million. View more
539 hours of Olympic coverage aired by NBCU for the Sochi Games was an increase of nearly 25% from 2010. View more
Walt Disney Pictures has released 27 national commercials to promote Thor: Ragnarok View more
Experian moved quickly to capitalize on the Equifax breach. View more
80% of Americans expect self-driving cars to become a reality.
TurboTax led tax prep advertising over the last three months.
Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.
Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.
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