US Insights

TV

Are 'Prime Pods' the Answer for TV Ads?

Advertisers are testing the waters to see if new approaches help them stand out.

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2018 World Cup a massive success for China TV

More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences.

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6 Ways to Thrive in the New Age of Advertising

Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.

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American football fans, by the numbers

Fans that are 25-34 are 88% more likely to pay to see a game live.

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From The Archive

TV advertising around the Supreme Court is heating up.
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The social media platform has been investing heavily in winning back consumer trust.
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Kantar Media examined advertising by mortgage lenders on television and online paid search from March 1 through May 21.
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Ad spending in China this year will grow 5.2% to reach 585.8 billion yuan.
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Latest Stories

The rise of the voice technology is as big a shift as the launch of the smartphone.

Advertisers are testing the waters to see if new approaches help them stand out.

Canada’s recreational cannabis market is expected to be worth $3 to $5 billion.

China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.

Walmart suggested that its current investment phase would never truly be over

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