US Insights

TV

Measuring the Gillette 'Masculinity' Backlash

Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.

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Super Bowl LII Set Another Record For Advertising

The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.

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Are 'Prime Pods' the Answer for TV Ads?

Advertisers are testing the waters to see if new approaches help them stand out.

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6 Ways to Thrive in the New Age of Advertising

Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.

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From The Archive

Rate card spending has been on the decline since late 2018.
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Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup.
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After forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China.
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While Disney has made a decent investment on advertising, it hasn’t gone overboard.
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Latest Stories

White Claw decreased its ad spend by 30% in 2019.

Innovation in the toy category is positioning key retailers to compete for holiday dollars.

The US leads the world in diagnosed cancer, cardiovascular disease and metabolic conditions.

The fate of Forever 21 is a cautionary tale for retailers that are slow to innovate.

Amazon recently gave a preview of how it will approach the holiday season.

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