Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.
The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.
Advertisers are testing the waters to see if new approaches help them stand out.
Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.
Kantar’s Media division analyzed this year’s trends in TV and paid search retail advertising for the first half of the holiday season View more
Expect the unexpected on Halloween when it comes to the advertising. View more
White Claw decreased its ad spend by 30% in 2019. View more
Kantar has developed an in-depth profile of the Alzheimer caregivers. View more
Retailers taking the biggest hit from COVID-19 are largely based in the mall.
Growth benefited from a comparison to very weak growth in the year-ago period when the government shut down.
COVID-19 and its effects on retail dominate discussion of Costco’s future.
Just 24% of US consumers expressed interest in the Apple Credit Card last month.
The Latin American retail sector has outperformed all other categories.
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