US Insights


Super Bowl ad cost taps record $5.05 million

The cost has climbed 87% over the past decade.

2014 Winter Olympics advertising taps record $977 million

539 hours of Olympic coverage aired by NBCU for the Sochi Games was an increase of nearly 25% from 2010.

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American football fans, by the numbers

Fans that are 25-34 are 88% more likely to pay to see a game live.

China ad spending snaps two year downturn

Total spending expands by 4.3% from 2016.

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From The Archive

Kantar Media’s preliminary and conservative estimate of total ad spending from in-game spots is $414 million.
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Walt Disney Pictures has released 27 national commercials to promote Thor: Ragnarok
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Experian moved quickly to capitalize on the Equifax breach.
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Networks are offering more than 70 shows during the evening.
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Latest Stories

Candidates lined up with Trump in their advertising campaigns.

Women in the US are showing stronger interest in tequila and whiskey.

China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.

Americans see no relief from the high cost of healthcare.

Amazon gives its first sign of how it will incorporate Whole Foods into grocery delivery.

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