Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.
The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.
Advertisers are testing the waters to see if new approaches help them stand out.
Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.
Expect the unexpected on Halloween when it comes to the advertising. View more
White Claw decreased its ad spend by 30% in 2019. View more
Rate card spending has been on the decline since late 2018. View more
Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup. View more
If GOP media buyers and consultants are indicative of their party’s thinking, they believe that Biden’s lead is tentative.
Kantar’s Media division analyzed this year’s trends in TV and paid search retail advertising for the first half of the holiday season
P&G continues to lead the 100 million consumer club.
Kantar experts combine survey data with retail industry trend observation to share consumer trend insights of Singles Day 2019.
Women Political Leaders and Kantar launch the second Reykjavik Index for Leadership.
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