Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.
The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.
Advertisers are testing the waters to see if new approaches help them stand out.
Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.
Rate card spending has been on the decline since late 2018. View more
Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup. View more
After forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China. View more
While Disney has made a decent investment on advertising, it hasn’t gone overboard. View more
White Claw decreased its ad spend by 30% in 2019.
Innovation in the toy category is positioning key retailers to compete for holiday dollars.
The US leads the world in diagnosed cancer, cardiovascular disease and metabolic conditions.
The fate of Forever 21 is a cautionary tale for retailers that are slow to innovate.
Amazon recently gave a preview of how it will approach the holiday season.
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