US Insights


The Supreme Court Battle Begins on TV

TV advertising around the Supreme Court is heating up.

Laura Ingraham: Anatomy of a Backlash

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

American football fans, by the numbers

Fans that are 25-34 are 88% more likely to pay to see a game live.

China ad spending snaps two year downturn

Total spending expands by 4.3% from 2016.

TV sets in Great Wall 2 col
From The Archive

The social media platform has been investing heavily in winning back consumer trust.
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Kantar Media examined advertising by mortgage lenders on television and online paid search from March 1 through May 21.
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Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.
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Ad spending in China this year will grow 5.2% to reach 585.8 billion yuan.
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Latest Stories

Marketers are likely to top $1 billion in spending soon.

Amazon is focused on retaining members by reinforcing Prime’s value.

More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences.

Households without children are likely to drive most spending.

The iPhone 8 and iPhone 8 Plus lead Apple’s sales.

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