US Insights

TV

TV Networks Blitz Fall Lineup with 75 Hours of Ads

Networks are offering more than 70 shows during the evening.

YoungSheldon
Disney ramps up for Thor: Ragnarok

Walt Disney Pictures has released 27 national commercials to promote Thor: Ragnarok

Thor
Experian makes the most of Equifax data breach

Experian moved quickly to capitalize on the Equifax breach.

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The endorsement Olympics

Rule change gives advertisers more chances to tie into athletes’ success

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From The Archive

More frequent primetime breaks for Olympics may be stoking complaints about advertising overload
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Will NBCU’s promised “most live Olympics ever” send ad revenue above or below 2012’s record $1.33 billion?
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2016 NBA playoffs yield $570 million in ad spending through May, 16% more than in 2015
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As ad spending by drug-makers climbs, surveys show physician and patient alignment on impact
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Latest Stories

Women believe men and companies are getting off easy.

Amazon's 'Give' is most likely to engage its audience.

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

The concept of "One Home Depot" dominated the retailer's outlook.

The power of WeChat is so strong that doctors are installing fewer medical apps.

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