US Insights

TV

Measuring the Gillette 'Masculinity' Backlash

Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.

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Super Bowl LII Set Another Record For Advertising

The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.

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Are 'Prime Pods' the Answer for TV Ads?

Advertisers are testing the waters to see if new approaches help them stand out.

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6 Ways to Thrive in the New Age of Advertising

Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.

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From The Archive

After forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China.
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While Disney has made a decent investment on advertising, it hasn’t gone overboard.
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Marijuana retailers spent an estimated $4.1 million in 2018, a 23% increase over 2017.
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Kantar Media’s estimate of in-game ad expenditures for Super Bowl LIII is $382 million.
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Latest Stories

Micro Moment insights uncover potential opportunities for beverage brands.

One-day delivery can be expected to ramp up in key international markets like the UK, Germany and Japan.

Kantar examined the online giant’s advertising efforts across various media from July 1 through July 16.

Premium products, small brands and new retail lead the future trend of FMCG market in China

Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup.

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