US Insights


6 Ways to Thrive in the New Age of Advertising

Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.

Laura Ingraham: Anatomy of a Backlash

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

American football fans, by the numbers

Fans that are 25-34 are 88% more likely to pay to see a game live.

China ad spending snaps two year downturn

Total spending expands by 4.3% from 2016.

TV sets in Great Wall 2 col
From The Archive

Ad spending in China this year will grow 5.2% to reach 585.8 billion yuan.
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TurboTax led tax prep advertising over the last three months.
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Kantar Media’s preliminary and conservative estimate of total ad spending from in-game spots is $414 million.
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539 hours of Olympic coverage aired by NBCU for the Sochi Games was an increase of nearly 25% from 2010.
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Latest Stories

Lightspeed Health's survey in the US and UK shows wide ranging impacts of the disease.

The social media platform has been investing heavily in winning back consumer trust.

The penetration rate of beer in Chinese urban families is 68%.

Kantar Media examined advertising by mortgage lenders on television and online paid search from March 1 through May 21.

Blockers and premium content subscriptions have provided users with powerful tools for avoiding ads.

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