US Insights

TV

TV Networks Blitz Fall Lineup with 75 Hours of Ads

Networks are offering more than 70 shows during the evening.

YoungSheldon
Disney ramps up for Thor: Ragnarok

Walt Disney Pictures has released 27 national commercials to promote Thor: Ragnarok

Thor
Experian makes the most of Equifax data breach

Experian moved quickly to capitalize on the Equifax breach.

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The endorsement Olympics

Rule change gives advertisers more chances to tie into athletes’ success

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From The Archive

More frequent primetime breaks for Olympics may be stoking complaints about advertising overload
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Will NBCU’s promised “most live Olympics ever” send ad revenue above or below 2012’s record $1.33 billion?
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2016 NBA playoffs yield $570 million in ad spending through May, 16% more than in 2015
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As ad spending by drug-makers climbs, surveys show physician and patient alignment on impact
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Latest Stories

More than 550 manufacturer and retailers participated in this year's study.

In 2017, Black Friday will complete its conquest of November.

The U.S. Top 100 brand value totaled $3.16 trillion

Those with health conditions turn to social media for emotional support.

Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of China's Singles Day.

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