US Insights

TV

Measuring the Gillette 'Masculinity' Backlash

Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.

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Super Bowl LII Set Another Record For Advertising

The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.

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Are 'Prime Pods' the Answer for TV Ads?

Advertisers are testing the waters to see if new approaches help them stand out.

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6 Ways to Thrive in the New Age of Advertising

Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.

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From The Archive

Expect the unexpected on Halloween when it comes to the advertising.
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White Claw decreased its ad spend by 30% in 2019.
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Kantar has developed an in-depth profile of the Alzheimer caregivers.
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Rate card spending has been on the decline since late 2018.
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Latest Stories

Most Americans do not believe proper safeguards are in place to protect their personal health data.

Highlights of 2019 China Shopper Report Vol.2.

Connectivity is still lacking real-world relevance for many. It remains one of the least important factors taken into consideration when buying a car.

If GOP media buyers and consultants are indicative of their party’s thinking, they believe that Biden’s lead is tentative.

Kantar’s Media division analyzed this year’s trends in TV and paid search retail advertising for the first half of the holiday season

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