US Insights

TV

Measuring the Gillette 'Masculinity' Backlash

Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.

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Super Bowl LII Set Another Record For Advertising

The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.

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Are 'Prime Pods' the Answer for TV Ads?

Advertisers are testing the waters to see if new approaches help them stand out.

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6 Ways to Thrive in the New Age of Advertising

Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.

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From The Archive

Expect the unexpected on Halloween when it comes to the advertising.
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White Claw decreased its ad spend by 30% in 2019.
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Rate card spending has been on the decline since late 2018.
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Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup.
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Latest Stories

If GOP media buyers and consultants are indicative of their party’s thinking, they believe that Biden’s lead is tentative.

Kantar’s Media division analyzed this year’s trends in TV and paid search retail advertising for the first half of the holiday season

P&G continues to lead the 100 million consumer club.

Kantar experts combine survey data with retail industry trend observation to share consumer trend insights of Singles Day 2019.

Women Political Leaders and Kantar launch the second Reykjavik Index for Leadership.

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