Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.
The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.
Advertisers are testing the waters to see if new approaches help them stand out.
Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.
After forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China. View more
While Disney has made a decent investment on advertising, it hasn’t gone overboard. View more
Marijuana retailers spent an estimated $4.1 million in 2018, a 23% increase over 2017. View more
Kantar Media’s estimate of in-game ad expenditures for Super Bowl LIII is $382 million. View more
Micro Moment insights uncover potential opportunities for beverage brands.
One-day delivery can be expected to ramp up in key international markets like the UK, Germany and Japan.
Kantar examined the online giant’s advertising efforts across various media from July 1 through July 16.
Premium products, small brands and new retail lead the future trend of FMCG market in China
Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup.
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