US Insights


TV Networks Blitz Fall Lineup with 75 Hours of Ads

Networks are offering more than 70 shows during the evening.

Disney ramps up for Thor: Ragnarok

Walt Disney Pictures has released 27 national commercials to promote Thor: Ragnarok

Experian makes the most of Equifax data breach

Experian moved quickly to capitalize on the Equifax breach.

The endorsement Olympics

Rule change gives advertisers more chances to tie into athletes’ success

stadium lights
From The Archive

More frequent primetime breaks for Olympics may be stoking complaints about advertising overload
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Will NBCU’s promised “most live Olympics ever” send ad revenue above or below 2012’s record $1.33 billion?
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2016 NBA playoffs yield $570 million in ad spending through May, 16% more than in 2015
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As ad spending by drug-makers climbs, surveys show physician and patient alignment on impact
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Latest Stories

More than 550 manufacturer and retailers participated in this year's study.

In 2017, Black Friday will complete its conquest of November.

The U.S. Top 100 brand value totaled $3.16 trillion

Those with health conditions turn to social media for emotional support.

Tmall, Taobao and are most mentioned e-commerce brands ahead of China's Singles Day.

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