US Insights


TV Networks Blitz Fall Lineup with 75 Hours of Ads

Networks are offering more than 70 shows during the evening.

Disney ramps up for Thor: Ragnarok

Walt Disney Pictures has released 27 national commercials to promote Thor: Ragnarok

Experian makes the most of Equifax data breach

Experian moved quickly to capitalize on the Equifax breach.

The endorsement Olympics

Rule change gives advertisers more chances to tie into athletes’ success

stadium lights
From The Archive

More frequent primetime breaks for Olympics may be stoking complaints about advertising overload
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Will NBCU’s promised “most live Olympics ever” send ad revenue above or below 2012’s record $1.33 billion?
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2016 NBA playoffs yield $570 million in ad spending through May, 16% more than in 2015
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As ad spending by drug-makers climbs, surveys show physician and patient alignment on impact
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Latest Stories

Women believe men and companies are getting off easy.

Amazon's 'Give' is most likely to engage its audience.

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

The concept of "One Home Depot" dominated the retailer's outlook.

The power of WeChat is so strong that doctors are installing fewer medical apps.

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