Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.
The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.
Advertisers are testing the waters to see if new approaches help them stand out.
Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.
Kantar Media’s estimate of in-game ad expenditures for Super Bowl LIII is $382 million. View more
Kantar Media has analyzed this year’s trends in TV, Facebook and paid search retail advertising. View more
More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences. View more
TV advertising around the Supreme Court is heating up. View more
Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.
Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’
Performance weakens during the fourth quarter.
Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.
Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.
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