Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.
The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.
Advertisers are testing the waters to see if new approaches help them stand out.
Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.
While Disney has made a decent investment on advertising, it hasn’t gone overboard. View more
Marijuana retailers spent an estimated $4.1 million in 2018, a 23% increase over 2017. View more
Kantar Media’s estimate of in-game ad expenditures for Super Bowl LIII is $382 million. View more
Kantar Media has analyzed this year’s trends in TV, Facebook and paid search retail advertising. View more
By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold online.
The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.
CVS Health CEO Larry Merlo announces the expansion of its HealthHUB format.
Amazon's brand value jumped 52% in 2019 to $315.5 billion.
After forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China.
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