Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.
The average rate for a 30-second advertisement in the Super Bowl game increased by 96% during the past decade.
Advertisers are testing the waters to see if new approaches help them stand out.
Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.
Expect the unexpected on Halloween when it comes to the advertising. View more
White Claw decreased its ad spend by 30% in 2019. View more
Kantar has developed an in-depth profile of the Alzheimer caregivers. View more
Rate card spending has been on the decline since late 2018. View more
Most Americans do not believe proper safeguards are in place to protect their personal health data.
Highlights of 2019 China Shopper Report Vol.2.
Connectivity is still lacking real-world relevance for many. It remains one of the least important factors taken into consideration when buying a car.
If GOP media buyers and consultants are indicative of their party’s thinking, they believe that Biden’s lead is tentative.
Kantar’s Media division analyzed this year’s trends in TV and paid search retail advertising for the first half of the holiday season
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