US Insights

Social

Americans See No Safety for Personal Information

Americans embrace technology, but increasingly feel their information is at risk.

privacy online
Facebook, LinkedIn Top List of Social Media Advertisers

Facebook and LinkedIn dramatically increased spending on advertising in 2016

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Consumers turn to Facebook, Twitter for healthcare information

Those with health conditions turn to social media for emotional support.

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Comparing the social superpowers

Kantar debuts annual comparison of US-China social media usage

Kantar China Social Media Impact Report English infographic
Facebook’s Messenger bot army on the march

Reaction to news that Facebook Messenger now accepts payments

Mark Zuckerberg onstage at F8 2016
From The Archive

But four in ten American users admit to actively ignoring brands
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Kantar observations on Facebook8 and the bot-shop arms race
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New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact
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Concerns over time spent and quality of content cause lower satisfaction
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Latest Stories

Women believe men and companies are getting off easy.

Amazon's 'Give' is most likely to engage its audience.

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

The concept of "One Home Depot" dominated the retailer's outlook.

The power of WeChat is so strong that doctors are installing fewer medical apps.

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