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From The Archive

Americans embrace technology, but increasingly feel their information is at risk.
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But four in ten American users admit to actively ignoring brands
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Kantar observations on Facebook8 and the bot-shop arms race
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New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact
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Latest Stories

By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold online.

The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.

CVS Health CEO Larry Merlo announces the expansion of its HealthHUB format.

Amazon's brand value jumped 52% in 2019 to $315.5 billion.

After forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China.

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