Americans embrace technology, but increasingly feel their information is at risk. View more
But four in ten American users admit to actively ignoring brands View more
Kantar observations on Facebook8 and the bot-shop arms race View more
New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact View more
Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.
Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’
Performance weakens during the fourth quarter.
Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.
Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.
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