Americans embrace technology, but increasingly feel their information is at risk. View more
But four in ten American users admit to actively ignoring brands View more
Kantar observations on Facebook8 and the bot-shop arms race View more
New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact View more
Most Americans do not believe proper safeguards are in place to protect their personal health data.
Highlights of 2019 China Shopper Report Vol.2.
Connectivity is still lacking real-world relevance for many. It remains one of the least important factors taken into consideration when buying a car.
If GOP media buyers and consultants are indicative of their party’s thinking, they believe that Biden’s lead is tentative.
Kantar’s Media division analyzed this year’s trends in TV and paid search retail advertising for the first half of the holiday season
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