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From The Archive

Americans embrace technology, but increasingly feel their information is at risk.
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But four in ten American users admit to actively ignoring brands
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Kantar observations on Facebook8 and the bot-shop arms race
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New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact
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Latest Stories

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’

Performance weakens during the fourth quarter.

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.

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