Americans embrace technology, but increasingly feel their information is at risk. View more
But four in ten American users admit to actively ignoring brands View more
Kantar observations on Facebook8 and the bot-shop arms race View more
New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact View more
80% of Americans expect self-driving cars to become a reality.
TurboTax led tax prep advertising over the last three months.
Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.
Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.
Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.
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