US Insights

Mobile

CES and the conundrum facing connected cars

Cars are packed with technology. Now tell the buyers.

mediadays-kia-lg
Apple loyalty taps record high in US

The iPhone X made it into the top three best-selling devices in December across Europe, urban China, Japan, Australia and the US.

PhoneArt
How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
AI Steals the Spotlight at Mobile World Congress

More visitors, competitiveness and cool devices at MWC; but service providers are lagging behind.

MWC 2013 attendees
Focus on India: Smartphone Market Analysis

Expanding 4G services stimulate domestic sales.

Woman using smartphone on tube
From The Archive

iPhone 8 and 8 Plus outsold the iPhone X in the US
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iOS share fell in key global markets.
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Apple shows signs of strength in key global markets.
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iOS posted growth in the US, China, Germany, France, and Spain.
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Latest Stories

80% of Americans expect self-driving cars to become a reality.

TurboTax led tax prep advertising over the last three months.

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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