US Insights

Mobile

Apple iPhone 8 Drives OS Share Growth in US

The iPhone 8 and iPhone 8 Plus lead Apple’s sales.

China woman on mobile
CES and the conundrum facing connected cars

Cars are packed with technology. Now tell the buyers.

mediadays-kia-lg
How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
Here's why connected cars are missing the mark with buyers

Tech features are underutilized and sometimes entirely unknown.

connectedcar
AI Steals the Spotlight at Mobile World Congress

More visitors, competitiveness and cool devices at MWC; but service providers are lagging behind.

MWC 2013 attendees
Focus on India: Smartphone Market Analysis

Expanding 4G services stimulate domestic sales.

Woman using smartphone on tube
From The Archive

Android accounted for more than three-quarters of all smartphone sales across the five major European markets.
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The iPhone XS and XS Max have shown strong sales in the US.
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China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.
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Insights into three stages of a typical mobile gamer journey: discovery, engagement and purchase.
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Latest Stories

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’

Performance weakens during the fourth quarter.

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.

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