US Insights

Digital

China ad spending growth rebounds in first half

Growth of ad spending in China shows a slight rebound in the first half of this year as the decline of traditional media advertising revenue stabilises.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

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From The Archive

Kantar Information is Beautiful Awards 2017 Showcase
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1,741 advertisers spent $4.5 million sponsoring the non-branded grocery keyword group—a 245% increase.
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The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias
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Credit card behemoth leads the pack in paid search; advertisers stalk searchers for “bad credit”
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Latest Stories

More than 550 manufacturer and retailers participated in this year's study.

In 2017, Black Friday will complete its conquest of November.

The U.S. Top 100 brand value totaled $3.16 trillion

Those with health conditions turn to social media for emotional support.

Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of China's Singles Day.

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