US Insights

Digital

Kaepernick Tops Tom Brady in Paid Search

Colin Kaepernick is among the greats when it comes to his jersey.

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Advertisers keep creating ad blocker advocates

Advertisers still struggle to use data and technology in the most effective way.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

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From The Archive

Kantar Media ranked the top paid search advertisers based on each’s share of total clicks on 10 Halloween decoration keywords
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Protein powder has become a mainstream item for everyday athletes.
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Experts at Kantar Media have analysed data across social media platforms to uncover the impact of Nike's controversial ad.
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Terms related to mesothelioma are the most expensive keywords for advertisers to sponsor.
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Latest Stories

The rise of the voice technology is as big a shift as the launch of the smartphone.

Advertisers are testing the waters to see if new approaches help them stand out.

Canada’s recreational cannabis market is expected to be worth $3 to $5 billion.

China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.

Walmart suggested that its current investment phase would never truly be over

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