US Insights

Digital

Top Meal Replacement Brands on Amazon, Google, and TV

Kantar Media examined advertising activity for meal replacement shakes on Amazon, Google and television.

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Advertisers keep creating ad blocker advocates

Advertisers still struggle to use data and technology in the most effective way.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

Big Data Key Middle
From The Archive

Kantar analyzed U.S. Google desktop clicks on product listing ads for 2,988 costume keywords.
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Almost half of marketers globally don’t have the right balance between digital and offline media.
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Is Amazon making a push to gain market share in the grocery category?
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Within paid search advertising, neo-banks are making their presence felt.
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Latest Stories

Kantar’s nationwide consumer survey on their changing behaviour and attitude during outbreak.

Highlights of 2019 China Shopper Report Vol.2.

The impact of the coronavirus outbreak has some similarities to SARS in 2003.

Most Americans do not believe proper safeguards are in place to protect their personal health data.

Highlights of 2019 China Shopper Report Vol.2.

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