US Insights

Digital

Advertisers keep creating ad blocker advocates

Advertisers still struggle to use data and technology in the most effective way.

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Perfumes Made a Mothers Day Push on Amazon, Google

Versace led all perfume brands in visibility on Amazon during the build-up to Mother’s Day.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

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From The Archive

Blockers and premium content subscriptions have provided users with powerful tools for avoiding ads.
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Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.
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The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.
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Kantar Information is Beautiful Awards 2017 Showcase
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Latest Stories

Marketers are likely to top $1 billion in spending soon.

Amazon is focused on retaining members by reinforcing Prime’s value.

More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences.

Households without children are likely to drive most spending.

The iPhone 8 and iPhone 8 Plus lead Apple’s sales.

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