US Insights

Digital

Information is Beautiful Awards: Winners 2017

The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.

Gerrymandering a nation divided
Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

Big Data Key Middle
From The Archive

Kantar Information is Beautiful Awards 2017 Showcase
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Growth of ad spending in China shows a slight rebound in the first half of this year as the decline of traditional media advertising revenue stabilises.
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1,741 advertisers spent $4.5 million sponsoring the non-branded grocery keyword group—a 245% increase.
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The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias
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Latest Stories

Women believe men and companies are getting off easy.

Amazon's 'Give' is most likely to engage its audience.

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

The concept of "One Home Depot" dominated the retailer's outlook.

The power of WeChat is so strong that doctors are installing fewer medical apps.

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