US Insights

Digital

Top Meal Replacement Brands on Amazon, Google, and TV

Kantar Media examined advertising activity for meal replacement shakes on Amazon, Google and television.

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Advertisers keep creating ad blocker advocates

Advertisers still struggle to use data and technology in the most effective way.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

Big Data Key Middle
From The Archive

Kantar analyzed U.S. Google desktop clicks on product listing ads for 2,988 costume keywords.
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Almost half of marketers globally don’t have the right balance between digital and offline media.
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Is Amazon making a push to gain market share in the grocery category?
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Within paid search advertising, neo-banks are making their presence felt.
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Latest Stories

Retailers taking the biggest hit from COVID-19 are largely based in the mall.

Growth benefited from a comparison to very weak growth in the year-ago period when the government shut down.

COVID-19 and its effects on retail dominate discussion of Costco’s future.

Just 24% of US consumers expressed interest in the Apple Credit Card last month.

The Latin American retail sector has outperformed all other categories.

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