US Insights

Digital

Advertisers keep creating ad blocker advocates

Advertisers still struggle to use data and technology in the most effective way.

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Perfumes Made a Mothers Day Push on Amazon, Google

Versace led all perfume brands in visibility on Amazon during the build-up to Mother’s Day.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

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From The Archive

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.
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The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.
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Kantar Information is Beautiful Awards 2017 Showcase
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Growth of ad spending in China shows a slight rebound in the first half of this year as the decline of traditional media advertising revenue stabilises.
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Latest Stories

Lightspeed Health's survey in the US and UK shows wide ranging impacts of the disease.

The social media platform has been investing heavily in winning back consumer trust.

The penetration rate of beer in Chinese urban families is 68%.

Kantar Media examined advertising by mortgage lenders on television and online paid search from March 1 through May 21.

Blockers and premium content subscriptions have provided users with powerful tools for avoiding ads.

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