US Insights

Digital

Top Meal Replacement Brands on Amazon, Google, and TV

Kantar Media examined advertising activity for meal replacement shakes on Amazon, Google and television.

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Advertisers keep creating ad blocker advocates

Advertisers still struggle to use data and technology in the most effective way.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

Big Data Key Middle
From The Archive

Kantar Media looks at the top winter apparel and boot advertisers in paid search advertising.
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Kantar Media analyzed the most visible toy brands for six popular toy-related keywords.
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Walmart captured nearly 25% of all product listing ad clicks on the toy keyword group.
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Kantar Media analyzed paid search advertising performance on Black Friday- and Cyber Monday-specific keywords
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Latest Stories

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’

Performance weakens during the fourth quarter.

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.

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