US Insights

Digital

Top Meal Replacement Brands on Amazon, Google, and TV

Kantar Media examined advertising activity for meal replacement shakes on Amazon, Google and television.

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Advertisers keep creating ad blocker advocates

Advertisers still struggle to use data and technology in the most effective way.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

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From The Archive

Almost half of marketers globally don’t have the right balance between digital and offline media.
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Is Amazon making a push to gain market share in the grocery category?
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Within paid search advertising, neo-banks are making their presence felt.
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Kantar examined the online giant’s advertising efforts across various media from July 1 through July 16.
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Latest Stories

The total value of the brands in the Top 100 has risen 5% in the last year to $3.81 trillion.

Chapter 1 of Wavemaker's “SENIORS IN CHINA: THE ‘HIDDEN TREASURE’” report.

Kantar analyzed U.S. Google desktop clicks on product listing ads for 2,988 costume keywords.

Six banks brands account for nearly half of total brand value.

Stronger growth in lower tier cities, e-commerce channels, and higher inflation remain key drivers.

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