US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

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How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Kantar Media analyzed the most visible toy brands for six popular toy-related keywords.
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Walmart captured nearly 25% of all product listing ad clicks on the toy keyword group.
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Kantar Media analyzed paid search advertising performance on Black Friday- and Cyber Monday-specific keywords
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No advertiser has sponsored the keyword ‘toys r us’ on Google.
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Latest Stories

Double digit growth in deposits are possible.

How much time spent engaging in video games is enough?

Kantar Media has analyzed this year’s trends in TV, Facebook and paid search retail advertising.

Deepening relationships with women could bring in billions in assets.

Meet the fast-rising brands to understand how they broke into the landscape.

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