US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

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How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Expect the unexpected on Halloween when it comes to the advertising.
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White Claw decreased its ad spend by 30% in 2019.
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Kantar has developed an in-depth profile of the Alzheimer caregivers.
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Almost half of marketers globally don’t have the right balance between digital and offline media.
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Latest Stories

The total value of the brands in the Top 100 has risen 5% in the last year to $3.81 trillion.

Chapter 1 of Wavemaker's “SENIORS IN CHINA: THE ‘HIDDEN TREASURE’” report.

Kantar analyzed U.S. Google desktop clicks on product listing ads for 2,988 costume keywords.

Six banks brands account for nearly half of total brand value.

Stronger growth in lower tier cities, e-commerce channels, and higher inflation remain key drivers.

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