US Insights

Tech

How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
Apple loyalty taps record high in US

The iPhone X made it into the top three best-selling devices in December across Europe, urban China, Japan, Australia and the US.

PhoneArt
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

kmb-predicions
Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

natalia-ostashova-142764
Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Total spending expands by 4.3% from 2016.
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Kantar Media’s preliminary and conservative estimate of total ad spending from in-game spots is $414 million.
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Fans that are 25-34 are 88% more likely to pay to see a game live.
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539 hours of Olympic coverage aired by NBCU for the Sochi Games was an increase of nearly 25% from 2010.
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Latest Stories

80% of Americans expect self-driving cars to become a reality.

TurboTax led tax prep advertising over the last three months.

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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