US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

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How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Kantar Media’s estimate of in-game ad expenditures for Super Bowl LIII is $382 million.
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Kantar Media looks at the top winter apparel and boot advertisers in paid search advertising.
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Android accounted for more than three-quarters of all smartphone sales across the five major European markets.
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Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.
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Latest Stories

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’

Performance weakens during the fourth quarter.

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.

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