US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

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How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Q2 saw Huawei endure large setbacks after being placed on the US Entity list.
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Ad-free subscription services have become a driving force in how people consume media.
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After forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China.
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While Disney has made a decent investment on advertising, it hasn’t gone overboard.
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Latest Stories

Micro Moment insights uncover potential opportunities for beverage brands.

One-day delivery can be expected to ramp up in key international markets like the UK, Germany and Japan.

Kantar examined the online giant’s advertising efforts across various media from July 1 through July 16.

Premium products, small brands and new retail lead the future trend of FMCG market in China

Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup.

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