US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

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How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Manish Bhatia offers his takeaways on Kantar Media's global DIMENSION study.
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Versace led all perfume brands in visibility on Amazon during the build-up to Mother’s Day.
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iOS share has held steady across the big five markets in Europe and the USA as well.
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Advertisers still struggle to use data and technology in the most effective way.
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Latest Stories

Lightspeed Health's survey in the US and UK shows wide ranging impacts of the disease.

The social media platform has been investing heavily in winning back consumer trust.

The penetration rate of beer in Chinese urban families is 68%.

Kantar Media examined advertising by mortgage lenders on television and online paid search from March 1 through May 21.

Blockers and premium content subscriptions have provided users with powerful tools for avoiding ads.

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