US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

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How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Within paid search advertising, neo-banks are making their presence felt.
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Rate card spending has been on the decline since late 2018.
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Kantar examined the online giant’s advertising efforts across various media from July 1 through July 16.
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Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup.
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Latest Stories

Amazon recently gave a preview of how it will approach the holiday season.

Almost half of marketers globally don’t have the right balance between digital and offline media.

Is Amazon making a push to gain market share in the grocery category?

Smart speakers might not have been the best Christmas gift for some.

The eCommerce giant is testing the waters of European commerce with its first physical store in Madrid.

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