US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

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How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

The launch of the P30 and P30 Pro come when Huawei is facing considerable pressure.
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The average advertised price for a child car seat in Google product listing ads was $181.87.
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Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’
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Kantar Media’s estimate of in-game ad expenditures for Super Bowl LIII is $382 million.
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Latest Stories

Kantar analyzed auto advertising activity on television and Google in the first two months of 2019.

Alibaba is approaching adolescence on the global stage.

Most Chinese brands lag well behind foreign rivals.

Chinese brands are growing fastest in Japan, France and Spain.

What's the value of media placement in the gender progressiveness journey?

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