US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

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How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Kantar analyzed U.S. Google desktop clicks on product listing ads for 2,988 costume keywords.
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Expect the unexpected on Halloween when it comes to the advertising.
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White Claw decreased its ad spend by 30% in 2019.
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Kantar has developed an in-depth profile of the Alzheimer caregivers.
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Latest Stories

Most Americans do not believe proper safeguards are in place to protect their personal health data.

Highlights of 2019 China Shopper Report Vol.2.

Connectivity is still lacking real-world relevance for many. It remains one of the least important factors taken into consideration when buying a car.

If GOP media buyers and consultants are indicative of their party’s thinking, they believe that Biden’s lead is tentative.

Kantar’s Media division analyzed this year’s trends in TV and paid search retail advertising for the first half of the holiday season

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