US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

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How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Kantar Media ranked the top paid search advertisers based on each’s share of total clicks on 10 Halloween decoration keywords
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Protein powder has become a mainstream item for everyday athletes.
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Colin Kaepernick is among the greats when it comes to his jersey.
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Experts at Kantar Media have analysed data across social media platforms to uncover the impact of Nike's controversial ad.
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Latest Stories

The rise of the voice technology is as big a shift as the launch of the smartphone.

Advertisers are testing the waters to see if new approaches help them stand out.

Canada’s recreational cannabis market is expected to be worth $3 to $5 billion.

China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.

Walmart suggested that its current investment phase would never truly be over

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