US Insights

Tech

Facebook Fires Off Friend Requests on TV

The social media platform has been investing heavily in winning back consumer trust.

Facebookwilliam-iven-19844-unsplash
How Americans Use and Feel About Their Mobile Phones

Reliance on mobile phones gives rise to digital anxiety.

Women, dog and mobile phone
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

kmb-predicions
Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

natalia-ostashova-142764
Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

speech bubble
Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

While Disney has made a decent investment on advertising, it hasn’t gone overboard.
View more

Marijuana retailers spent an estimated $4.1 million in 2018, a 23% increase over 2017.
View more

Kantar analyzed auto advertising activity on television and Google in the first two months of 2019.
View more

Most Chinese brands lag well behind foreign rivals.
View more

Latest Stories

By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold online.

The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.

CVS Health CEO Larry Merlo announces the expansion of its HealthHUB format.

Amazon's brand value jumped 52% in 2019 to $315.5 billion.

After forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China.

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences