US Insights

The 2018 Midterm Elections Report Card

Rachel Gursky

Content Marketing Director

Politics 10.29.2018 / 08:00

annie-bolin-618200-unsplash

Kantar Media CMAG identified the total and top spenders across the nation in a year that has seen unprecedented spending.

With a hotly contested Midterm election just days away, Kantar Media CMAG identified the total and top spenders across the nation in a year that has seen unprecedented spending. Here are the highlights:

  • Democrats need 23 seats to take control of the House, and with 60 seats still in play 2018 has become one of the most competitive and expensive elections for House seats in history.
  • Broadcast TV spend is up nearly 30% ($2.7B) over the 2014 election. Cable spend will top $1B this year, a 70% rise from 2014.
  • From a messaging perspective, Democrats are consistently relying on the affordable health care theme, while Republicans are focusing on immigration control and support for the Trump agenda.
  • Many eyes are on the FL governor’s race, where Ron DeSantis (R) and Andrew Gillum (D) are head-to-head. This battle could end up smashing the record for spending in a Governor’s race, with over $100M spent in the primary alone. The Florida Senate match-up between Bill Nelson (D) and Rick Scott (R) has exceeded $100M as well.

Click here to download the full report.

Source: Kantar Media

Editor's Notes

To speak with the author or for inquiries, contact us. Follow @Kantar and sign up for our insight alerts.

Latest Stories

The average rate for a 30-second ad increased by 96% over the past decade.

Less than 30% of physicians have recommended health and wellness apps or wearable devices.

These four themes stood out in terms of Lowe’s future priorities.

They buy for social, they buy to please themselves, they buy to find identity.

Double digit growth in deposits are possible.

Related Content