US Insights

Politics

Political Ads for 2020 Race Get an Early Start

Democratic groups won’t be shying away from congressional races.

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Midterm Election Ad Blitz Tops Record $5.25 Billion

Records were indeed set in 2018, making it the richest midterm election in history.

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The 2018 Midterm Elections Report Card

Kantar Media CMAG identified the total and top spenders across the nation in a year that has seen unprecedented spending.

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Kavanaugh and Republican Attacks Fuel Ad Spending

The Kavanaugh confirmation process triggered a wave of television ads.

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Trump Gets a Boost in First-Year Ad Boom

Candidates lined up with Trump in their advertising campaigns.

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Fake news attacks are failing

Print and broadcast media have held up to attacks from politicians.

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From The Archive

Women Political Leaders and Kantar launch the second Reykjavik Index for Leadership.
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The TV ad war is well underway with three candidates on the air since Jan. 1.
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Political advertising has already reached a fever pitch a month before the election.
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55% of ads so far have been negative.
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Latest Stories

Most Americans do not believe proper safeguards are in place to protect their personal health data.

Highlights of 2019 China Shopper Report Vol.2.

Connectivity is still lacking real-world relevance for many. It remains one of the least important factors taken into consideration when buying a car.

If GOP media buyers and consultants are indicative of their party’s thinking, they believe that Biden’s lead is tentative.

Kantar’s Media division analyzed this year’s trends in TV and paid search retail advertising for the first half of the holiday season