US Insights


Trump Gets a Boost in First-Year Ad Boom

Candidates lined up with Trump in their advertising campaigns.

Trump’s Healthcare Battle Takes a Toll

Americans see no relief from the high cost of healthcare.

Illinois Governor's race triggers early ad blitz

55% of ads so far have been negative.

Midterm Elections to Bring in Billions in TV Advertising

Governors' races in 17 states will buoy spending in 2018

Fake news attacks are failing

Print and broadcast media have held up to attacks from politicians.

How Georgia's Special Election Became the Most Expensive House Race in History

Local TV stations were big winners in the special election

From The Archive

The Kavanaugh confirmation process triggered a wave of television ads.
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Political advertising has already reached a fever pitch a month before the election.
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Global election polls have been at their most accurate this year, Lightspeed data shows
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Americans agree taxes are too high but don't see taxes as a serious issue for the country.
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Latest Stories

The rise of the voice technology is as big a shift as the launch of the smartphone.

Advertisers are testing the waters to see if new approaches help them stand out.

Canada’s recreational cannabis market is expected to be worth $3 to $5 billion.

China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.

Walmart suggested that its current investment phase would never truly be over