US Insights

Politics

Political Ads for 2020 Race Get an Early Start

Democratic groups won’t be shying away from congressional races.

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Midterm Election Ad Blitz Tops Record $5.25 Billion

Records were indeed set in 2018, making it the richest midterm election in history.

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The 2018 Midterm Elections Report Card

Kantar Media CMAG identified the total and top spenders across the nation in a year that has seen unprecedented spending.

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Kavanaugh and Republican Attacks Fuel Ad Spending

The Kavanaugh confirmation process triggered a wave of television ads.

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Trump Gets a Boost in First-Year Ad Boom

Candidates lined up with Trump in their advertising campaigns.

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Fake news attacks are failing

Print and broadcast media have held up to attacks from politicians.

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From The Archive

Political advertising has already reached a fever pitch a month before the election.
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55% of ads so far have been negative.
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Americans see no relief from the high cost of healthcare.
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Global election polls have been at their most accurate this year, Lightspeed data shows
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Latest Stories

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’

Performance weakens during the fourth quarter.

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.