US Insights

Immigration roils US social media

Policy 07.25.2014 / 22:00

statueoflibery3

While views differ, call for action is uniform

The recent surge of Central American children crossing the Mexican border into the United States has gridlocked Congress but roiled social media, which has become a sounding board for citizens on every side of the issue.  A search for posts related to immigration reform shows several hashtags related to the topic have surfaced with many clamoring for answers. The one thing which seems to unite people on all sides of the issue is a general dissatisfaction with the status quo and the need for reform sooner rather than later.

The latest Kantar US Pulse shows sentiment about the topic is overwhelmingly negative. However, the negativity comes from the expression of multiple opinions on the topic and includes the views of:

  • citizens concerned about border security and the inflow of illegal immigrants
  • those who feel the return of children to their unsafe countries of origin is a humanitarian crisis
  • individuals critical of the current Administration and Congress

Social media analysis also shows that unsurprisingly, the majority of discussions are happening in the Southern region of the US.  However, the activity is hardly limited to that region, with many posts also coming from Mid-Atlantic and Midwestern states. Clearly, as illustrated by social media, the topic has electrified people across the nation in a way that only emphasizes the inadequacy of the gridlocked government.

 

Source: Kantar

Editor's Notes

Journalists, for inquiries about Kantar US Pulse, contact us.

Latest Stories

Women believe men and companies are getting off easy.

Amazon's 'Give' is most likely to engage its audience.

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

The concept of "One Home Depot" dominated the retailer's outlook.

The power of WeChat is so strong that doctors are installing fewer medical apps.

Related Content