US Insights

Policy

A community's Pulse

More LGBTQ than straight respondents feel vulnerable to health and welfare issues, discomfort over uncertainty in their lives

Immigration roils US social media

While views differ, call for action is uniform

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New poll puts personal privacy above homeland security

Apple, Google trump FBI; tech companies second-most trusted industry

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Overwhelming support for extended background checks

But poll also shows doubts about their impact on violence, 2016

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Health insurers coming around

Kantar Media CMAG sees an increase in insurer spending on ads positively describing healthcare reform

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From The Archive

How much time spent engaging in video games is enough?
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Marijuana use isn't widespread, but it has a largely positive perception among Americans.
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The majority of Americans don't own guns and desire increased legislation.
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Americans are focused on gun violence and politicians are taking note.
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Latest Stories

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’

Performance weakens during the fourth quarter.

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.

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