US Insights

Policy

A community's Pulse

More LGBTQ than straight respondents feel vulnerable to health and welfare issues, discomfort over uncertainty in their lives

Immigration roils US social media

While views differ, call for action is uniform

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New poll puts personal privacy above homeland security

Apple, Google trump FBI; tech companies second-most trusted industry

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Overwhelming support for extended background checks

But poll also shows doubts about their impact on violence, 2016

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Health insurers coming around

Kantar Media CMAG sees an increase in insurer spending on ads positively describing healthcare reform

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From The Archive

Americans are focused on gun violence and politicians are taking note.
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Awareness of gender equality issues is at a high, but progress is slow.
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Centennials have demanded a part in the national dialogue.
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Women believe companies will need to do more to make safe workplaces.
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Latest Stories

80% of Americans expect self-driving cars to become a reality.

TurboTax led tax prep advertising over the last three months.

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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