US Insights

Public Affairs

2020 Election Ad Spending Already Nearing $1 Million Mark

The TV ad war is well underway with three candidates on the air since Jan. 1.

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What men still don't grasp about sexual harassment

Women believe companies will need to do more to make safe workplaces.

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#NeverAgain: A Generation Finds Its Voice

Centennials have demanded a part in the national dialogue.

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Political Ads for 2020 Race Get an Early Start

Democratic groups won’t be shying away from congressional races.

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The Credit Card Rewards Consumers Like Best

Consumers prefer a stable rate when it comes to rewards.

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A community's Pulse

More LGBTQ than straight respondents feel vulnerable to health and welfare issues, discomfort over uncertainty in their lives

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From The Archive

How much time spent engaging in video games is enough?
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Records were indeed set in 2018, making it the richest midterm election in history.
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Kantar Media CMAG identified the total and top spenders across the nation in a year that has seen unprecedented spending.
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The Kavanaugh confirmation process triggered a wave of television ads.
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Latest Stories

White Claw decreased its ad spend by 30% in 2019.

Innovation in the toy category is positioning key retailers to compete for holiday dollars.

The US leads the world in diagnosed cancer, cardiovascular disease and metabolic conditions.

The fate of Forever 21 is a cautionary tale for retailers that are slow to innovate.

Amazon recently gave a preview of how it will approach the holiday season.

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