US Insights

Public Affairs

Fake news attacks are failing

Print and broadcast media have held up to attacks from politicians.

Midterm Elections to Bring in Billions in TV Advertising

Governors' races in 17 states will buoy spending in 2018

Here's Why Consumers Cancel Their Credit Cards

Getting a new card doesn't always mean closing an existing one.

Americans Lose Faith as Health Care Battle Heats Up

Money is starting to pour into health care ads.

To the righteous goes the presidency

Trump, Clinton, and Americans' uniquely strong belief that politicians must have a moral grounding

White House
A community's Pulse

More LGBTQ than straight respondents feel vulnerable to health and welfare issues, discomfort over uncertainty in their lives

From The Archive

7% of U.S. consumers have an unsecured personal loan.
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Consumers prefer a stable rate when it comes to rewards.
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Local TV stations were big winners in the special election
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Americans agree taxes are too high but don't see taxes as a serious issue for the country.
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Latest Stories

More than 550 manufacturer and retailers participated in this year's study.

In 2017, Black Friday will complete its conquest of November.

The U.S. Top 100 brand value totaled $3.16 trillion

Those with health conditions turn to social media for emotional support.

Tmall, Taobao and are most mentioned e-commerce brands ahead of China's Singles Day.

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