US Insights

Public Affairs

Fake news attacks are failing

Print and broadcast media have held up to attacks from politicians.

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Midterm Elections to Bring in Billions in TV Advertising

Governors' races in 17 states will buoy spending in 2018

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Here's Why Consumers Cancel Their Credit Cards

Getting a new card doesn't always mean closing an existing one.

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Americans Lose Faith as Health Care Battle Heats Up

Money is starting to pour into health care ads.

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To the righteous goes the presidency

Trump, Clinton, and Americans' uniquely strong belief that politicians must have a moral grounding

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A community's Pulse

More LGBTQ than straight respondents feel vulnerable to health and welfare issues, discomfort over uncertainty in their lives

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From The Archive

7% of U.S. consumers have an unsecured personal loan.
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Consumers prefer a stable rate when it comes to rewards.
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Local TV stations were big winners in the special election
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Americans agree taxes are too high but don't see taxes as a serious issue for the country.
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Latest Stories

More than 550 manufacturer and retailers participated in this year's study.

In 2017, Black Friday will complete its conquest of November.

The U.S. Top 100 brand value totaled $3.16 trillion

Those with health conditions turn to social media for emotional support.

Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of China's Singles Day.

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