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Public Affairs

Politicians are Inundating Americans With Gun-Related Ads

Americans are focused on gun violence and politicians are taking note.

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What men still don't grasp about sexual harassment

Women believe companies will need to do more to make safe workplaces.

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#NeverAgain: A Generation Finds Its Voice

Centennials have demanded a part in the national dialogue.

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Trump’s Healthcare Battle Takes a Toll

Americans see no relief from the high cost of healthcare.

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The Credit Card Rewards Consumers Like Best

Consumers prefer a stable rate when it comes to rewards.

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A community's Pulse

More LGBTQ than straight respondents feel vulnerable to health and welfare issues, discomfort over uncertainty in their lives

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From The Archive

Awareness of gender equality issues is at a high, but progress is slow.
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55% of ads so far have been negative.
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Candidates lined up with Trump in their advertising campaigns.
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Global election polls have been at their most accurate this year, Lightspeed data shows
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Latest Stories

80% of Americans expect self-driving cars to become a reality.

TurboTax led tax prep advertising over the last three months.

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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