US Insights

Public Affairs

Politicians are Inundating Americans With Gun-Related Ads

Americans are focused on gun violence and politicians are taking note.

AR15Gun
What men still don't grasp about sexual harassment

Women believe companies will need to do more to make safe workplaces.

charles-deluvio-456505
#NeverAgain: A Generation Finds Its Voice

Centennials have demanded a part in the national dialogue.

Blog Image
Trump’s Healthcare Battle Takes a Toll

Americans see no relief from the high cost of healthcare.

HealthcarePig
The Credit Card Rewards Consumers Like Best

Consumers prefer a stable rate when it comes to rewards.

credit-card-1313763_960_720
A community's Pulse

More LGBTQ than straight respondents feel vulnerable to health and welfare issues, discomfort over uncertainty in their lives

multicultural
From The Archive

Democratic groups won’t be shying away from congressional races.
View more

How much time spent engaging in video games is enough?
View more

Records were indeed set in 2018, making it the richest midterm election in history.
View more

Kantar Media CMAG identified the total and top spenders across the nation in a year that has seen unprecedented spending.
View more

Latest Stories

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’

Performance weakens during the fourth quarter.

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.