US Insights

Stefan Kuegler

Stefan Kuegler
Director of Mobile and Online Research, Lightspeed

Stefan Kuegler is Director of Mobile and Online Research at Lightspeed GMI. Stefan designs, conducts and analyzes all research-on-research around mobile data collection. To date he has done work on location triggering, video recording, mobile question styles and survey length.

Stefan joined Lightspeed in 2005 as APAC Programming Manager becoming APAC IT/Research Technology Manager in January 2007 (based in Sydney). In these roles he worked within most sections of the business including Operations, Panel and Scripting / DP. After this Stefan was the APAC Integration Manager helping the TNS panel group merge with Lightspeed. As part of this he also helped co-ordinate the merging of technology and training between the two organisations. From there he became involved in creating a workflow tool for the global organization. In early 2011 Stefan moved to London as a Senior Global Process Analyst in the Global Operations team. In this role he helped develop the framework for Honesty Detector, the MySurvey and GTM Mobile App (working with Lumi Mobile), and Mainstream.

Prior to Lightspeed Stefan spent 5 years in marketing research working in analytic, scripting, and management roles at TNS, ACNielsen, Colmar Brunton, and Leading Edge.

Stefan holds a Bachelor of Mathematics (Honours) in Statistics from University of Newcastle (Australia). Stefan has also completed courses in PRINCE2, change management, advanced statistical techniques, and management.