US Insights

Nigel Hollis


Nigel Hollis
Chief Global Analyst, Kantar Millward Brown


Nigel Hollis is Chief Global Analyst at Millward Brown where he provides thought leadership to the company while consulting with clients on their key marketing and business issues. He has extensive experience on branding, marketing communications, and applying research to pre-testing, tracking and optimization in these areas.

Nigel has worked with a wide range of global marketers including Nestlé, SABMiller, HP, Unilever, Microsoft and Pepsi-Cola. Before joining the Millward Brown team, Nigel worked as senior research manager for Cadbury Typhoo in Birmingham, UK. He holds a B.A. (Hons) in economics from Lancaster University in the UK.

Nigel is a frequent speaker on major industry platforms around the globe and a keen contributor to leading industry journals and trade publications. He is also a four-time recipient of the WPP's distinguished Atticus Award for original thinking. Recently Nigel was awarded the David K. Hardin award by the American Marketing Association Foundation.

In 2008, Nigel authored, The Global Brand, a book that explains how marketers can create and develop lasting brand value in the world market. He continues to share his thoughts on marketing research, and global branding on his blog Straight Talk with Nigel Hollis.