US Insights

Malcolm Pinkerton


Malcolm Pinkerton
Vice President, Kantar


Based in London, Malcolm leads Kantar’s eCommerce and digital insights practice for Europe. He is responsible for delivering impactful market insights to help clients validate or form their eCommerce and digital strategies. In addition to highlighting future trends and their business implications, his team critically assesses the eCommerce and digital strategies of marketplaces, pure players, and traditional physical retailers to identify best practices and innovation. Malcolm has been analyzing retail and shopper behavior for 15 years. During that time, he has worked with some of the world’s leading retailers and consumer goods manufacturers to develop eCommerce strategies and deal with the disruption caused by the ever-changing omnichannel shopper. He holds a BSc in industrial systems and business management from the University of Westminster.