US Insights

Laura Kennedy


Laura Kennedy
Vice President, Kantar Consulting


Laura leads Kantar Consulting’s Walmart, Target, and home improvement research. As part of the Walmart team, she conducts constant research and analysis on Walmart’s U.S. operations, developing relevant forecasts, insights, and online content for supplier and retailer clients. Laura also leads Kantar Consulting’s coverage of the home improvement retail industry, heading a team that digs into the operations at Home Depot and Lowe’s as well as their diverse hardware store and specialty retailer brethren. Laura joined Kantar Consulting in 2011 after reporting on the business of retail and numerous other topics for the Kiplinger Letter, a business forecasting publication in Washington, D.C. Laura graduated summa cum laude from the University of Maryland, College Park, with a B.A. in economics.