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Latest Stories
1

When Will Marketers Get Gender Targeting Right?

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

2

The Top Gifts for Valentine's Day by Paid Search

Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’

3

China's consumer spending stalls in 2018

Performance weakens during the fourth quarter.

4

Are Marketers Getting Gender Wrong?

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

5

Amazon Earnings Were Fueled By These 3 Areas of Focus

Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.

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