US Insights

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If you're a journalist and need further information on a story, to request an interview with a Kantar expert, or to propose a Kantar US Pulse topic, please contact US Editor Ross Tucker.

Email: USeditor@kantar.com
 Twitter: twitter.com/Kantar 

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Latest Stories
1

Driverless Cars Aren't Science Fiction for Older Americans

80% of Americans expect self-driving cars to become a reality.

2

TurboTax Tops H&R Block in TV and Paid Search Advertising

TurboTax led tax prep advertising over the last three months.

3

Here's how well celebrity-based ad campaigns work around the world

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

4

Innovation drives brand price premium in China

Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

5

Laura Ingraham: Anatomy of a Backlash

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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