US Insights

PepsiCo No. 1 manufacturer; Walmart and Kroger tie for top retailer

Daniel Raynak

Executive Vice President for Strategy and Development

Retail 11.02.2016 / 15:58


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Results of the 2016 Kantar Retail Poweranking

PepsiCo and Coca-Cola have topped the rankings of best-in-class manufacturers in the Kantar Retail US PoweRanking® 2016. While in the retailer rankings, Walmart and Kroger have finished in a virtual tie for the No. 1 position.

The first- and second-place finishes for PepsiCo and Coca-Cola represent their highest historical rankings ever in the annual benchmarking study, which Kantar Retail has now conducted for 20 consecutive years.

PepsiCo showed broad improvement across many of the strategic and operational metrics measured in the study. The company was particularly praised for providing top-class capabilities in the area of data analytics.



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Walmart continues to outrank all other retailers in the areas of clear strategy and supply-chain management. A major factor in Kroger’s performance this year has been its ability to innovate and maximize the shopper experience by applying insights.

Perhaps the quote that best summarized 2015 was, ‘Never before has so much change produced so little value for the industry.’ As we entered the 2016 calendar year, many of the same trends of 2015 continued, all of which reinforce the idea that we are in an era of permanent transition and change. However, those organizations that have embraced the change in 2016 and took swift actions against big, relevant opportunities are beginning to see the return on the changes they have implemented.

Source: Kantar Retail


Editor's Notes

The purpose of Kantar Retail’s annual PoweRanking® study is to identify the manufacturers and retailers viewed as best in class by their major trading partners and to provide insight into what distinguishes them across key areas of the manufacturer-retailer business relationship.

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