US Insights

Every breath you can't take

Elizabeth Wilner

US Editor

Health 04.27.2016 / 01:10

World Asthma Day 2016

The most common triggers of asthma are allergies and weather - and in the US, exercise

In advance of World Asthma Day on May 3, Kantar Health’s National Health and Wellness Survey of 10 countries shows quite common triggers of asthma around the globe. Allergies are the leading cause in nine of the 10 countries surveyed—all but the UK—and springtime is the worst time for asthmatics in most of them.

The US stands out, however, in its percentage of asthmatic adults whose affliction is triggered by exercise or physical activity: 44%. Germany ranks second, also at 44% (percentages are the same due to rounding).

In the US, allergies cause attacks for 60% of adults with asthma, followed by weather and temperature (50%), and exercise or physical activity (44%). Second-hand smoke is a trigger for 27%.

Across the seasons, 79% of US adults with asthma suffer in the springtime, but 67% also suffer in summer and fall and 62% in winter.

“Asthma is a serious health and economic concern around the world," says Kathy Annunziata, vice president at Kantar Health. "People with asthma can control their symptoms by avoiding triggers and by receiving appropriate medical care.”

In the US, 52% percent of diagnosed asthmatics say they “often discuss new prescription medications with [their] doctor,” per Kantar Media's MARS 2016 Consumer Health Study. Advertising plays a significant role in driving asthmatics’ discussions with their physicians, says Jayne Krahn of Kantar Media Healthcare Research, which conducts the MARS study. More than one of every three diagnosed asthmatics in the US agrees that advertising about the medications makes them more knowledgeable about those medications.

Asthma patients in the US are also 46 percentage points more likely than the total US population to say they trust the drug companies that advertise the medications they take, the MARS study shows.


Source: Kantar Health

Editor's Notes

US results from Kantar Health’s 2015 National Health and Wellness Survey; other country results from 2013, 2014 or 2015. US advertising data from Kantar Media's 2016 MARS Consumer Health Study. Download the infographic above. Journalists, for inquiries or to speak with the experts, contact us. Follow @Kantar and sign up for our insight alerts.

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