US Insights

Here comes the sunscreen, but...

Laura Sigman

Director of Marketing, The Americas

Health 08.15.2016 / 10:20


Lightspeed mobile survey finds many Americans still opt out day to day or for much of the year

From Coppertone to Aveeno, Banana Boat to Neutrogena, Americans have confidence in their sunscreen purchases. A recent Lightspeed Patient Pulse Poll revealed that 74% of respondents trust the SPF labeling on their sunscreen bottles. Survey results also indicated 68% of respondents reach for SPF 30 or greater as recommended by the American Academy of Dermatology. The survey did show 46% of respondents still not applying sunscreen on a daily basis, but a similar Lightspeed mobile survey conducted one year ago showed 58% not applying sunscreen daily.

The Patient Pulse Poll also revealed that moms tend to apply higher levels of SPF to their children than dads do. The majority of respondents who are parents opt for 30-50 SPF for their children; only 15% of parents polled reach for SPF 15 or less.

Key Numbers

  • 68% use SPF 30 or higher when they use sunscreen
  • 46% still don't use sunscreen on a daily basis

“In many of the patient surveys we conduct for clients, we often find that parents put their children’s health and wellness needs before their own. Even sunscreen isn’t an exception, as these summer pulse poll results indicate,” added Marie Fortier, Lightspeed’s Director of Business Development.

Additional key survey findings include:

• 15% of respondents do not use sunscreen at all

• 59% of men skip sunscreen on a daily basis, while 32% of women apply sunscreen every day

• 30% of females and 24% of men use sunscreen daily but only in summer months.


Source: Lightspeed

Editor's Notes

Survey conducted of 1,060 US adults age 18+ during Summer 2016 via Lightspeed’s mobile app. Journalists, for inquiries or to speak with the expert, contact us. Follow @Kantar and sign up for our insight alerts.

Latest Stories

Kantar analyzed auto advertising activity on television and Google in the first two months of 2019.

Alibaba is approaching adolescence on the global stage.

Most Chinese brands lag well behind foreign rivals.

Chinese brands are growing fastest in Japan, France and Spain.

What's the value of media placement in the gender progressiveness journey?

Related Content