US Insights

Tamiflu beats hot showers

David Bilicic

Vice President, Business Development, The Americas

Health 11.19.2015 / 12:30

colorful pills and money

When it comes to flu, Americans prefer over-the-counter meds to home remedies

With an unpredictable cold and flu season underway, a recent survey revealed Americans take few to no preventive measures to stay healthy. In 2014, The Centers for Disease Control and Prevention (CDC) reported elevated levels of flu activity, yet results from Lightspeed All Global's Patient Pulse Poll indicated only 33% of respondents plan on getting the flu shot this year. The study also revealed a lack of preventive measures, including hand-washing and covering one's mouth when coughing. In addition, only 15% of respondents will stay home when contagious.

Key Numbers

  • 83% prefer to treat flu symptoms with OTC medications

Further key survey findings include:

  • 83% of respondents prefer to treat their cold or flu symptoms with over-the-counter medications
  • Only 27% of men will try a homeopathic/natural remedy, versus half of women saying they will opt for non-drug relief
  • 39% of respondents prefer a pill or capsule over an inhaler (7%) or nasal spray (18%)

For more on the survey, click here.

The results of this survey indicate a decline in popularity for traditional preventative flu vaccinations. This is consistent with recent patient surveys indicating an increase in awareness and usage of homeopathic treatments, which seem to be moving from away from trendy and into the mainstream. It will be interesting to continue to track these attitudes over time to see if health- and wellness-focused brands and services adjust their messaging in any way for seasonal illnesses like the flu to better align with the changing perspectives of their target patients.


Editor's Notes

Survey conducted October 2015 on Lightspeed All Global's Patient Pulse Poll; 854 respondents age 18+. Journalists, for inquiries or to speak with the author, contact us. Follow @Kantar and sign up for our insight alerts.

Latest Stories

Micro Moment insights uncover potential opportunities for beverage brands.

One-day delivery can be expected to ramp up in key international markets like the UK, Germany and Japan.

Kantar examined the online giant’s advertising efforts across various media from July 1 through July 16.

Premium products, small brands and new retail lead the future trend of FMCG market in China

Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup.

Related Content