US Insights


62.5% of Americans Have a Pre-Existing Condition

American leads the world in obesity and metabolic diseases

Vitamin Buyers Put Their Faith in Print

Vitamin consumers get their information from print publications.

Vitamins, Supplements Have a Healthy Hold on US Consumers

More than half of adults take vitamins to treat a range of issues.

Phones Viewed as Merely Moderate Distracted Driving Threat

Using a phone while driving is only viewed as moderately dangerous to many

Pharmaceutical Companies Have a Huge Trust Problem

Americans want to be healthy but they don't trust drug companies.

colorful pills and money
From The Archive

Pharma is the 7th largest ad category in the U.S. at $6.4 billion last year.
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Patient centricity is not just a buzz word
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Family members who make their household healthcare decisions, especially Millennials, increasingly turn to nontraditional channels
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Latest Stories

More than 550 manufacturer and retailers participated in this year's study.

In 2017, Black Friday will complete its conquest of November.

The U.S. Top 100 brand value totaled $3.16 trillion

Those with health conditions turn to social media for emotional support.

Tmall, Taobao and are most mentioned e-commerce brands ahead of China's Singles Day.

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