US Insights

Health

62.5% of Americans Have a Pre-Existing Condition

American leads the world in obesity and metabolic diseases

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Chinese doctors increasingly prefer WeChat over apps

The power of WeChat is so strong that doctors are installing fewer medical apps.

Female doctor on X-Ray and mobile phone
Vitamins, Supplements Have a Healthy Hold on US Consumers

More than half of adults take vitamins to treat a range of issues.

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Phones Viewed as Merely Moderate Distracted Driving Threat

Using a phone while driving is only viewed as moderately dangerous to many

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Pharmaceutical Companies Have a Huge Trust Problem

Americans want to be healthy but they don't trust drug companies.

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From The Archive

Vitamin consumers get their information from print publications.
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Pharma is the 7th largest ad category in the U.S. at $6.4 billion last year.
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Patient centricity is not just a buzz word
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Latest Stories

Women believe men and companies are getting off easy.

Amazon's 'Give' is most likely to engage its audience.

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

The concept of "One Home Depot" dominated the retailer's outlook.

The power of WeChat is so strong that doctors are installing fewer medical apps.

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