US Insights

Introducing the Centennials

Jaclyn Salem

Designer

Brands 02.19.2015 / 16:15

Futures Company Centennials infographic

Infographic: Where the next generation of youth differ from Millennials, and how to reach them

Centennials are growing up with a less idealistic and more pragmatic edge. They're facing situations that Millennials didn't have to deal with until early adulthood. As a result, Centennials are growing up more savvy, in graver times when not everyone wins, choices are more limited, and success harder to come by. They are less self-absorbed, more self-assured. They are more risk-averse, less "about fun." And they are less likely to be found on Facebook regularly. Check out the infographic for our complete profile of this critical next generation.

Source: Kantar Futures

Editor's Notes

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