US Insights

Brands

Silicon Valley One Year On

Silicon Valley businesses have reached a difficult “winter” phase of life.

kt_com_Takeaway 1
Buy a Nation Get One Free

Fragmentation is much bigger than the 2016 election.

kt_com_Takeaway 2
Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

kt_com_Takeaway 4
Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

kt_com_Takeaway 7
From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

kt_com_Takeaway 9
Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

kt_com_Takeaway 5
From The Archive

Nearly a third of Americans embrace subscription service models.
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China’s craft beer market is growing by 40% annually. Kantar and WPP experts summarize some main trends of the category.
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The penetration rate of beer in Chinese urban families is 68%.
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How will this affect brands’ fate in China?
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Latest Stories

Marketers are likely to top $1 billion in spending soon.

Amazon is focused on retaining members by reinforcing Prime’s value.

More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences.

Households without children are likely to drive most spending.

The iPhone 8 and iPhone 8 Plus lead Apple’s sales.

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