US Insights

Brands

US Banks are Falling $782 Billion Short With Women

Deepening relationships with women could bring in billions in assets.

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Top 100 Most Valuable US Brands

Brands that continually innovate customer experience are winning, growing 200% more than those that don’t.

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Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

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Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

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From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

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Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

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From The Archive

Baby and parenting brands should get prepared now.
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Wavemaker's latest study offers insights about 160 million future Chinese consumers.
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Younger men in the US are apt to believe gender equality has already been achieved.
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Figures from our TGI consumer data reveal that young women feel a sense of empowerment and freedom.
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Latest Stories

Kantar analyzed auto advertising activity on television and Google in the first two months of 2019.

Alibaba is approaching adolescence on the global stage.

Most Chinese brands lag well behind foreign rivals.

Chinese brands are growing fastest in Japan, France and Spain.

What's the value of media placement in the gender progressiveness journey?

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