US Insights

Brands

Silicon Valley One Year On

Silicon Valley businesses have reached a difficult “winter” phase of life.

kt_com_Takeaway 1
Buy a Nation Get One Free

Fragmentation is much bigger than the 2016 election.

kt_com_Takeaway 2
Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

kt_com_Takeaway 4
Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

kt_com_Takeaway 7
From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

kt_com_Takeaway 9
Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

kt_com_Takeaway 5
From The Archive

How will this affect brands’ fate in China?
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The LGBT marketplace represents some $1 trillion in spending power.
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57 North American brands made the top 100 and accounted for 71% of overall brand value.
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Six out of the 17 brands chosen more than one billion times in a year are owned by Unilever.
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The penetration rate of beer in Chinese urban families is 68%.

Kantar Media examined advertising by mortgage lenders on television and online paid search from March 1 through May 21.

Blockers and premium content subscriptions have provided users with powerful tools for avoiding ads.

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