US Insights

Brands

US Banks are Falling $782 Billion Short With Women

Deepening relationships with women could bring in billions in assets.

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Top 100 Most Valuable US Brands

Brands that continually innovate customer experience are winning, growing 200% more than those that don’t.

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Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

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Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

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From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

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Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

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From The Archive

Compared with the Year of the Dog, we can expect more and bigger red packets.
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Kantar research finds Google closing the gap on Amazon.
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Seth Rogin discusses the future of news, and what it means for brands and society.
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They buy for social, they buy to please themselves, they buy to find identity.
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Latest Stories

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

Kantar Media analyzed paid search advertising on U.S. Google searches for Valentine’s Day gifts ‘for her’ and ‘for him.’

Performance weakens during the fourth quarter.

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

Amazon continues to prioritize R&D for its devices as it looks to embed Alexa everywhere.

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