US Insights

Brands

Silicon Valley One Year On

Silicon Valley businesses have reached a difficult “winter” phase of life.

kt_com_Takeaway 1
Buy a Nation Get One Free

Fragmentation is much bigger than the 2016 election.

kt_com_Takeaway 2
Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

kt_com_Takeaway 4
Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

kt_com_Takeaway 7
From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

kt_com_Takeaway 9
Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

kt_com_Takeaway 5
From The Archive

Mobility should be a fundamental part of manufacturers’ mainstream visions.
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Amazon remains a market leader, but Google is making inroads with key consumers.
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The impact of the Kaepernick campaign is, and will continue to be, significant.
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Nearly a third of Americans embrace subscription service models.
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Latest Stories

The rise of the voice technology is as big a shift as the launch of the smartphone.

Advertisers are testing the waters to see if new approaches help them stand out.

Canada’s recreational cannabis market is expected to be worth $3 to $5 billion.

China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.

Walmart suggested that its current investment phase would never truly be over