US Insights

Brands

US Banks are Falling $782 Billion Short With Women

Deepening relationships with women could bring in billions in assets.

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Top 100 Most Valuable US Brands

Brands that continually innovate customer experience are winning, growing 200% more than those that don’t.

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Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

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Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

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From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

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Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

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From The Archive

Skincare and makeup categories grew 13% and 17% respectively in 2018.
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A review of Hong Kong’s banking and insurance digital ads show a skewed portrayal of women.
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The world’s most valuable retail brands are worth a total of $1.4 trillion.
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Newcomers add fuller view of fast-changing market.
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Latest Stories

By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold online.

The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.

CVS Health CEO Larry Merlo announces the expansion of its HealthHUB format.

Amazon's brand value jumped 52% in 2019 to $315.5 billion.

After forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China.

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