US Insights

Brands

Google, Apple and Amazon Top List of Most Valuable US Brands

The U.S. Top 100 brand value totaled $3.16 trillion

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The Top 50 Chinese Global Brand Builders 2018

Innovation fuels global expansion for China’s leading brand builders.

2018 Global Brand Builder 2 col
Your integrated advertising campaign is (still) missing the mark

Consumers think marketers have a long way to go on cohesive marketing campaigns.

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Walmart, Pepsico share top spot in Kantar Retail PoweRanking

More than 550 manufacturer and retailers participated in this year's study.

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Chinese consumers renew their love for instant noodles

Instant noodle manufacturers have launched premium products to appeal to customers.

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The Top 100 Most Valuable Chinese Brands

Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
From The Archive

China’s overall image is steadily improving overseas. Countries whose score of China rose the most were all developed countries; awareness of the Belt and Road Initiative rose significantly from three years ago; Chinese food and high-speed railway are most mentioned cultural and high-tech elements.
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Kantar has today announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers.
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Amazon's 'Give' is most likely to engage its audience.
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P&G, Yili and Mengniu bought by over 150 million Chinese families.
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Latest Stories

Candidates lined up with Trump in their advertising campaigns.

Women in the US are showing stronger interest in tequila and whiskey.

China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.

Americans see no relief from the high cost of healthcare.

Amazon gives its first sign of how it will incorporate Whole Foods into grocery delivery.

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