US Insights

Brands

US Banks are Falling $782 Billion Short With Women

Deepening relationships with women could bring in billions in assets.

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Top 100 Most Valuable US Brands

Brands that continually innovate customer experience are winning, growing 200% more than those that don’t.

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Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

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Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

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From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

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Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

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From The Archive

American men are the least likely to splurge on their personal care routine.
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Smart speakers might not have been the best Christmas gift for some.
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Micro Moment insights uncover potential opportunities for beverage brands.
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Premium products, small brands and new retail lead the future trend of FMCG market in China
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Latest Stories

The total value of the brands in the Top 100 has risen 5% in the last year to $3.81 trillion.

Chapter 1 of Wavemaker's “SENIORS IN CHINA: THE ‘HIDDEN TREASURE’” report.

Kantar analyzed U.S. Google desktop clicks on product listing ads for 2,988 costume keywords.

Six banks brands account for nearly half of total brand value.

Stronger growth in lower tier cities, e-commerce channels, and higher inflation remain key drivers.