US Insights

Brands

US Banks are Falling $782 Billion Short With Women

Deepening relationships with women could bring in billions in assets.

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Top 100 Most Valuable US Brands

Brands that continually innovate customer experience are winning, growing 200% more than those that don’t.

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Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

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Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

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From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

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Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

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From The Archive

Smart speakers might not have been the best Christmas gift for some.
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Micro Moment insights uncover potential opportunities for beverage brands.
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Premium products, small brands and new retail lead the future trend of FMCG market in China
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Kantar extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions.
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Latest Stories

White Claw decreased its ad spend by 30% in 2019.

Innovation in the toy category is positioning key retailers to compete for holiday dollars.

The US leads the world in diagnosed cancer, cardiovascular disease and metabolic conditions.

The fate of Forever 21 is a cautionary tale for retailers that are slow to innovate.

Amazon recently gave a preview of how it will approach the holiday season.

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