US Insights

Brands

US Banks are Falling $782 Billion Short With Women

Deepening relationships with women could bring in billions in assets.

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Top 100 Most Valuable US Brands

Brands that continually innovate customer experience are winning, growing 200% more than those that don’t.

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Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

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Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

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From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

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Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

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From The Archive

Kantar extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions.
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The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.
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Amazon's brand value jumped 52% in 2019 to $315.5 billion.
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Skincare and makeup categories grew 13% and 17% respectively in 2018.
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Latest Stories

Micro Moment insights uncover potential opportunities for beverage brands.

One-day delivery can be expected to ramp up in key international markets like the UK, Germany and Japan.

Kantar examined the online giant’s advertising efforts across various media from July 1 through July 16.

Premium products, small brands and new retail lead the future trend of FMCG market in China

Advertisers spent $42.6 million on TV ads shown during the Women’s World Cup.

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