US Insights

Brands

Silicon Valley One Year On

Silicon Valley businesses have reached a difficult “winter” phase of life.

kt_com_Takeaway 1
Buy a Nation Get One Free

Fragmentation is much bigger than the 2016 election.

kt_com_Takeaway 2
Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

kt_com_Takeaway 4
Humanize Your Position: Stories Not Stands

Brands are under pressure to take sides, and this pressure is increasing.

kt_com_Takeaway 7
From Physical to Digital Neighborhoods: Putting Passion into Play

In 2018, 2.5 billion people will own smartphones.

kt_com_Takeaway 9
Brands Must Weigh the Risks When Taking a Stand

Most people feel little passion for the brands they use

kt_com_Takeaway 5
From The Archive

Many Americans still don't own a voice-activated device.
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Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion.
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Brands must navigate a fracturing consumer base.
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The concept of subscription boxes expanded to other categories over the last year.
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Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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