US Insights

Business

Here's Why the Marijuana Market Will Keep Blooming

More states continue to evolve their thinking around medical and adult-use cannabis.

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Here's how well celebrity-based ad campaigns work around the world

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

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Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

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2018 will be the tipping point for online grocery shopping

Consumers are getting happier with the online grocery experience.

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Privately putting patients first

As the healthcare sector focuses on patients and caregivers as primary health decision-makers, privacy guidelines become more challenging to meet

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Brands want to contribute more to your life

Seven out of ten brand marketers want to deliver something of value beyond their products and services

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From The Archive

Many Americans still don't own a voice-activated device.
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Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion.
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Will CVS transform from a drugstore chain into a one-stop-shop healthcare provider.
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Kroger’s performance reinforced that they are stable and growing.
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Latest Stories

80% of Americans expect self-driving cars to become a reality.

TurboTax led tax prep advertising over the last three months.

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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