US Insights

Business

Coke Tops List of the World's Most Chosen Brands

Six out of the 17 brands chosen more than one billion times in a year are owned by Unilever.

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Here's Why the Marijuana Market Will Keep Blooming

More states continue to evolve their thinking around medical and adult-use cannabis.

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Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

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2018 will be the tipping point for online grocery shopping

Consumers are getting happier with the online grocery experience.

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Privately putting patients first

As the healthcare sector focuses on patients and caregivers as primary health decision-makers, privacy guidelines become more challenging to meet

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Brands want to contribute more to your life

Seven out of ten brand marketers want to deliver something of value beyond their products and services

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From The Archive

How will this affect brands’ fate in China?
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The LGBT marketplace represents some $1 trillion in spending power.
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57 North American brands made the top 100 and accounted for 71% of overall brand value.
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Target certainly is in a better place, although it still recovering lost ground.
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Latest Stories

Lightspeed Health's survey in the US and UK shows wide ranging impacts of the disease.

The social media platform has been investing heavily in winning back consumer trust.

The penetration rate of beer in Chinese urban families is 68%.

Kantar Media examined advertising by mortgage lenders on television and online paid search from March 1 through May 21.

Blockers and premium content subscriptions have provided users with powerful tools for avoiding ads.

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