US Insights

Business

Coke Tops List of the World's Most Chosen Brands

Six out of the 17 brands chosen more than one billion times in a year are owned by Unilever.

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Here's Why the Marijuana Market Will Keep Blooming

More states continue to evolve their thinking around medical and adult-use cannabis.

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Retailing to the New Working Class

A wave of demographic change in America will have profound effects on our cultural center.

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2018 will be the tipping point for online grocery shopping

Consumers are getting happier with the online grocery experience.

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Privately putting patients first

As the healthcare sector focuses on patients and caregivers as primary health decision-makers, privacy guidelines become more challenging to meet

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Brands want to contribute more to your life

Seven out of ten brand marketers want to deliver something of value beyond their products and services

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From The Archive

The challenge to brands is developing new ways of thinking about building equity.
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Marvin Ellison sent a shockwave through the retailer’s executive leadership team.
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Nearly a third of Americans embrace subscription service models.
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The fourth iteration of the Prime-exclusive, global shopping event begins on July 16.
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Latest Stories

Marketers are likely to top $1 billion in spending soon.

Amazon is focused on retaining members by reinforcing Prime’s value.

More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences.

Households without children are likely to drive most spending.

The iPhone 8 and iPhone 8 Plus lead Apple’s sales.

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