US Insights
Value of top 100 US brands tops $3.81 trillion

The total value of the brands in the Top 100 has risen 5% in the last year to $3.81 trillion.

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Have we fallen out of love with smart speakers?

Smart speakers might not have been the best Christmas gift for some.

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Retailers write a new toy story for the holidays

Innovation in the toy category is positioning key retailers to compete for holiday dollars.

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Geico claims top spot among Halloween advertisers

Expect the unexpected on Halloween when it comes to the advertising.

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Cancer, heart disease top list of health challenges facing Americans

The US leads the world in diagnosed cancer, cardiovascular disease and metabolic conditions.

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Ross Tucker is the Executive Editor of Kantar US Insights.

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A world-renowned expert in retail insight, Bryan is Kantar Consulting’s chief knowledge officer and…

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J. Walker Smith is Chief Knowledge Officer, Brand & Marketing at Kantar Consulting.

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Catherine is an Analyst on Kantar Consulting’s small-format team covering convenience and discount…

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The total value of the brands in the Top 100 has risen 5% in the last year to $3.81 trillion.

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Six banks brands account for nearly half of total brand value.

Stronger growth in lower tier cities, e-commerce channels, and higher inflation remain key drivers.

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