US Insights
Politicians are Inundating Americans With Gun-Related Ads

Americans are focused on gun violence and politicians are taking note.

AR15Gun
Here's how well celebrity-based ad campaigns work around the world

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

Celebrity takes 2 col
Driverless Cars Aren't Science Fiction for Older Americans

80% of Americans expect self-driving cars to become a reality.

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Amazon, Google's Smart Speaker Gold Rush Is Only Getting Started

Many Americans still don't own a voice-activated device.

Here's Why the Marijuana Market Will Keep Blooming

More states continue to evolve their thinking around medical and adult-use cannabis.

pot plant

Ross Tucker is the Executive Editor of Kantar US Insights.

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Bryan Gildenberg, a world-renowned expert in retail insight, is Kantar Retail's Chief Knowledge Off…

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J. Walker Smith is Chief Knowledge Officer, Brand & Marketing at Kantar Consulting.

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Laura Sigman is Director of Marketing, The Americas at Lightspeed.

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Latest Stories

80% of Americans expect self-driving cars to become a reality.

TurboTax led tax prep advertising over the last three months.

Using a celebrity does not guarantee effective advertising. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, liked, and what they stand for.

Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

Offending someone on Twitter is nothing new – but when that someone is a teenager who was recently flung into the spotlight, the risks can be high.

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