US Insights
Is Feminism (Still) Too Intimidating?

Younger men in the US are apt to believe gender equality has already been achieved.

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Risk and Reward: Getting Gender Response Right

Marketers need to work hard to get gender response right.

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2020 Election Ad Spending Already Nearing $1 Million Mark

The TV ad war is well underway with three candidates on the air since Jan. 1.

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US Banks are Falling $782 Billion Short With Women

Deepening relationships with women could bring in billions in assets.

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Top 100 Most Influential Celebrities in China

60% of brands continuously using a celebrity endorsement strategy have failed to grow their Brand Power.

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Ross Tucker is the Executive Editor of Kantar US Insights.

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A world-renowned expert in retail insight, Bryan is Kantar Consulting’s chief knowledge officer and…

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J. Walker Smith is Chief Knowledge Officer, Brand & Marketing at Kantar Consulting.

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Laura Sigman is Director of Marketing, The Americas at Lightspeed.

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Latest Stories

Costco’s U.S. growth taper off as it saturates the market in the coming years.

Wavemaker's latest study offers insights about 160 million future Chinese consumers.

The TV ad war is well underway with three candidates on the air since Jan. 1.

Younger men in the US are apt to believe gender equality has already been achieved.

Figures from our TGI consumer data reveal that young women feel a sense of empowerment and freedom.

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