US Insights
When Will Marketers Get Gender Targeting Right?

Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

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Tech adoption lags across the healthcare spectrum

Less than 30% of physicians have recommended health and wellness apps or wearable devices.

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Are Marketers Getting Gender Wrong?

Most marketers think they are avoiding stereotypes, however female marketers are more wary than their male colleagues.

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Measuring the Gillette 'Masculinity' Backlash

Kantar Media's Reputation Intelligence service found reaction to the ad has been mixed.

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US Banks are Falling $782 Billion Short With Women

Deepening relationships with women could bring in billions in assets.

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Ross Tucker is the Executive Editor of Kantar US Insights.

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A world-renowned expert in retail insight, Bryan is Kantar Consulting’s chief knowledge officer and…

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J. Walker Smith is Chief Knowledge Officer, Brand & Marketing at Kantar Consulting.

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Laura Sigman is Director of Marketing, The Americas at Lightspeed.

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Progressive targeting can be as simple as challenging outdated and over-simplistic assumptions.

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