US Insights

Women are bigger binge-watchers

Laura Sigman

Director of Marketing, The Americas

TV 03.01.2016 / 13:20


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Lightspeed GMI survey shows Netflix, Amazon Prime Instant top two subscription TV services

Key Numbers

  • 82% of women prefer to binge-watch TV series
  • 78% of men prefer to binge-watch TV series

The evolution of television continues. The transition from exclusive network broadcasting to the surge of original cable programming gives Americans more viewing options than ever. A recent mobile pulse poll by Lightspeed GMI revealed 82% of women and 78% of men binge-watch TV series. The survey found most women watch between four and eight television series concurrently, whereas men tend to watch fewer programmed series.

When asked about viewing methods, respondents displayed a mixture of preferences: smartphone, home television or both. The survey also revealed the majority of consumers prefer Netflix (37%) and Amazon Prime Instant Video (19%) compared to other subscription series.

Source: Lightspeed

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