US Insights

Women are bigger binge-watchers

Laura Sigman

Director of Marketing, The Americas

TV 03.01.2016 / 13:20


Kantar
  • SAVE
  • Close

    SHARE THIS WITH FRIENDS

  • EMBED
    Close

    Please copy the below code to embed it into your blog

Lightspeed GMI survey shows Netflix, Amazon Prime Instant top two subscription TV services

Key Numbers

  • 82% of women prefer to binge-watch TV series
  • 78% of men prefer to binge-watch TV series

The evolution of television continues. The transition from exclusive network broadcasting to the surge of original cable programming gives Americans more viewing options than ever. A recent mobile pulse poll by Lightspeed GMI revealed 82% of women and 78% of men binge-watch TV series. The survey found most women watch between four and eight television series concurrently, whereas men tend to watch fewer programmed series.

When asked about viewing methods, respondents displayed a mixture of preferences: smartphone, home television or both. The survey also revealed the majority of consumers prefer Netflix (37%) and Amazon Prime Instant Video (19%) compared to other subscription series.

Source: Lightspeed

Editor's Notes

Journalists, for inquiries or to speak with the author, contact us. Follow us @Kantar and sign up for our alerts.

Latest Stories

Experian moved quickly to capitalize on the Equifax breach.

Americans embrace technology, but increasingly feel their information is at risk.

iOS posted growth in the US, China, Germany, France, and Spain.

Costco is responding to the rising threat from Amazon.

Is the idea of Amazon as the next pharmacy giant more hype than reality?

Related Content