More frequent primetime breaks for Olympics may be stoking complaints about advertising overload
Will NBCU’s promised “most live Olympics ever” send ad revenue above or below 2012’s record $1.33 billion?
Rule change gives advertisers more chances to tie into athletes’ success
As ad spending by drug-makers climbs, surveys show physician and patient alignment on impact
2016 NBA playoffs yield $570 million in ad spending through May, 16% more than in 2015 View more
The Kentucky Derby has shown impressive sponsor growth View more
Local law firms increasingly go negative against national firms in TV ads View more
NCAA’s March Madness second only to NFL playoffs as most lucrative post-season playoff franchise View more
2,334 advertisers spent $17.9 million to sponsor the cyber security keyword group we examined.
Money is starting to pour into health care ads.
Brands need to establish themselves as privacy protectors
Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.
Apple and Google face no real challengers.
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