US Insights

TV

More breaks costing NBC points with viewers?

More frequent primetime breaks for Olympics may be stoking complaints about advertising overload

Rio 2016 another golden Games for advertisers?

Will NBCU’s promised “most live Olympics ever” send ad revenue above or below 2012’s record $1.33 billion?

The endorsement Olympics

Rule change gives advertisers more chances to tie into athletes’ success

stadium lights
The side effects of drug ads

As ad spending by drug-makers climbs, surveys show physician and patient alignment on impact

colorful pills and money
From The Archive

2016 NBA playoffs yield $570 million in ad spending through May, 16% more than in 2015
View more

The Kentucky Derby has shown impressive sponsor growth
View more

Local law firms increasingly go negative against national firms in TV ads
View more

NCAA’s March Madness second only to NFL playoffs as most lucrative post-season playoff franchise
View more

Latest Stories

The buzz is building but the level of understanding is lacking.

Americans agree taxes are too high but don't see taxes as a serious issue for the country.

Amazon’s aggressive pace of disruption could be scary for other companies.

A new international study shows mounting risk to advertisers.

Good things happen when you put shoppers first

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences