US Insights

TV

TV Networks Blitz Fall Lineup with 75 Hours of Ads

Networks are offering more than 70 shows during the evening.

YoungSheldon
More breaks costing NBC points with viewers?

More frequent primetime breaks for Olympics may be stoking complaints about advertising overload

The endorsement Olympics

Rule change gives advertisers more chances to tie into athletes’ success

stadium lights
The side effects of drug ads

As ad spending by drug-makers climbs, surveys show physician and patient alignment on impact

colorful pills and money
From The Archive

Will NBCU’s promised “most live Olympics ever” send ad revenue above or below 2012’s record $1.33 billion?
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2016 NBA playoffs yield $570 million in ad spending through May, 16% more than in 2015
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The Kentucky Derby has shown impressive sponsor growth
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Local law firms increasingly go negative against national firms in TV ads
View more

Latest Stories

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iOS posted growth in the US, China, Germany, France, and Spain.

Costco is responding to the rising threat from Amazon.

Is the idea of Amazon as the next pharmacy giant more hype than reality?

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