US Insights

Social

Facebook, LinkedIn Top List of Social Media Advertisers

Facebook and LinkedIn dramatically increased spending on advertising in 2016

SocialMediaImageSmall
Comparing the social superpowers

Kantar debuts annual comparison of US-China social media usage

Kantar China Social Media Impact Report English infographic
Snapchat and Instagram usage soar

But four in ten American users admit to actively ignoring brands

snapchat logo
Facebook’s Messenger bot army on the march

Reaction to news that Facebook Messenger now accepts payments

Mark Zuckerberg onstage at F8 2016
Colgate winning the early social Super Bowl

New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact

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From The Archive

Kantar observations on Facebook8 and the bot-shop arms race
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Concerns over time spent and quality of content cause lower satisfaction
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Katy Perry fans willing to put up with a little football
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Victoria's Secret, T-Mobile, Skittles seeing most positive reax; GoDaddy catching heat
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Latest Stories

Getting a new card doesn't always mean closing an existing one.

BrandZ™ Top 50 Most Valuable Indonesian Brands 2017

iOS was strong in the US, Australia and Japan.

More than half of adults take vitamins to treat a range of issues.

Growth of ad spending in China shows a slight rebound in the first half of this year as the decline of traditional media advertising revenue stabilises.

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