US Insights

Social

Snapchat and Instagram usage soar

But four in ten American users admit to actively ignoring brands

snapchat logo
Comparing the social superpowers

Kantar debuts annual comparison of US-China social media usage

Kantar China Social Media Impact Report English infographic
#AskJameis and 5 tips for a winning Q&A

The list of Twitter Q&As gone bad grows by the day

Twitter wall
Fantasy footballers reach fever pitch on Twitter

CBS faces Twitter fallout for choice of Egg Bowl over Iron Bowl

bleacher seats
Colgate winning the early social Super Bowl

New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact

stadium lights
From The Archive

Reaction to news that Facebook Messenger now accepts payments
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Kantar observations on Facebook8 and the bot-shop arms race
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Concerns over time spent and quality of content cause lower satisfaction
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Katy Perry fans willing to put up with a little football
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Latest Stories

20 stores will open this summer, nearly a year earlier than expected

The mobile phone majors have all faced considerable challenges and criticism.

Apple finished 2016 as the top smartphone brand in Great Britain and the US.

Super Bowl LI was the second-most cluttered game ever.

Fans in the US, United Kingdom and China are making good money.

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