US Insights

Social

Facebook, LinkedIn Top List of Social Media Advertisers

Facebook and LinkedIn dramatically increased spending on advertising in 2016

SocialMediaImageSmall
Comparing the social superpowers

Kantar debuts annual comparison of US-China social media usage

Kantar China Social Media Impact Report English infographic
Americans See No Safety for Personal Information

Americans embrace technology, but increasingly feel their information is at risk.

privacy online
Facebook’s Messenger bot army on the march

Reaction to news that Facebook Messenger now accepts payments

Mark Zuckerberg onstage at F8 2016
Colgate winning the early social Super Bowl

New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact

stadium lights
From The Archive

But four in ten American users admit to actively ignoring brands
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Kantar observations on Facebook8 and the bot-shop arms race
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Concerns over time spent and quality of content cause lower satisfaction
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Katy Perry fans willing to put up with a little football
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Latest Stories

Experian moved quickly to capitalize on the Equifax breach.

Americans embrace technology, but increasingly feel their information is at risk.

iOS posted growth in the US, China, Germany, France, and Spain.

Costco is responding to the rising threat from Amazon.

Is the idea of Amazon as the next pharmacy giant more hype than reality?

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