US Insights

Social

Facebook, LinkedIn Top List of Social Media Advertisers

Facebook and LinkedIn dramatically increased spending on advertising in 2016

SocialMediaImageSmall
Comparing the social superpowers

Kantar debuts annual comparison of US-China social media usage

Kantar China Social Media Impact Report English infographic
Snapchat and Instagram usage soar

But four in ten American users admit to actively ignoring brands

snapchat logo
Facebook’s Messenger bot army on the march

Reaction to news that Facebook Messenger now accepts payments

Mark Zuckerberg onstage at F8 2016
Colgate winning the early social Super Bowl

New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact

stadium lights
From The Archive

Kantar observations on Facebook8 and the bot-shop arms race
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Concerns over time spent and quality of content cause lower satisfaction
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Katy Perry fans willing to put up with a little football
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Victoria's Secret, T-Mobile, Skittles seeing most positive reax; GoDaddy catching heat
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Latest Stories

Local TV stations were big winners in the special election

Here's what Amazon and Whole Foods gain by joining forces.

Amazon is showing how serious it is about pushing into fresh food.

Lidl's first 10 stores in the US have opened their doors.

iPhone 7 and iPhone 7 Plus sales continue to show strength

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