Score one for the underdogs in the cell phone wars. According to
the latest data from Kantar Worldpanel ComTech, T-Mobile overtook
Sprint as the third best-selling carrier for the three-month period
ending in November 2013. The "un-carrier" claimed 13.3% of sales
for the quarter. T-Mobile also was the only major carrier to see
year-over-year growth, up 6.3 percentage points.
And Windows Phone, whose status as the nation's third-largest
operating system masks just how far it lags behind leader Android
and second-ranked iOS, claimed nearly 5% of smartphone sales for
the quarter, up 2.1 percentage points from the previous year.
The Windows gain contrasted with a slog for iOS. Although iOS
once again ranked a close second behind Android in smartphone
sales, with 43.1% of sales for the quarter, that figure
was down 9.9 percentage points from the same period in 2012.
Android claimed 50.3% of the smartphone market for the quarter.
The iPhone 5S and 5C were the two best-selling smartphones for
the three-month stretch. However, stronger competition from Android
brands and a resurgence of LG and Nokia has made year-on-year share
gains for Apple difficult. This is especially true on T-Mobile.
T-Mobile's "un-carrier" marketing strategy, launched earlier in
2013, has succeeded by attracting featurephone owners looking to
upgrade to their first smartphone. Among T-Mobile smartphone buyers
in November, 55% of those who purchased LG and Nokia smartphones
were first-time smartphone buyers, compared to just 39% of Apple
Source: Kantar Worldpanel