US smartphone share data from Kantar Worldpanel ComTech shows Android dropped 1.7 percentage points year-on-year in the three months ending August 2016, while iOS sales increased 2.5 percentage points to 30.9%.
In the US, Android accounted for 65.2% of smartphone sales, a decline from 66.9% in the same period a year ago. Android’s three largest manufacturing brands in the US – Samsung, LG, and Motorola – all posted year-on-year sales declines, with Samsung continuing as the top manufacturer in the region at 33.9% of smartphone sales.
Alcatel and ZTE, sold primarily through prepaid channels such as Walmart and Boost Mobile, each captured 3.5%, gaining an average of two percentage points in US market share over the past year. That growth, however, was not enough to offset the decline experienced by other Android brands.
Market share for both Android and iOS grew in EU5, representing 78.1% and 17.3% of smartphone sales, respectively.
The US, British and German markets have a couple of things in common. First, the Google Pixel, announced October 4, will be available through select retail partners in these markets beginning in mid-October. Second, the combined sales shares of Samsung and Apple represent more than 60% of all smartphones sold in these regions, with the rest scattered among brands in decline, such as Motorola and Sony, and those in growth, like Huawei and Alcatel.
The US and Britain have always been considered premium markets, but we are starting to see a shift to lower-cost devices as the prices of flagship products reach upwards of $800. For Google, this represents a unique challenge, as consumers weigh the features of the Pixel against those of other similarly priced products like the iPhone 7 and Galaxy S7, and against ‘good value for money’ Android-based brands that many consumers have started to view as alternatives.
Source: Kantar Worldpanel