US Insights

iPhone 7 and 7 Plus Boost iOS Share

Lauren Guenveur

Consumer Insight Director, ComTech

Mobile 11.09.2016 / 08:00


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Smartphone sales data from Kantar Worldpanel ComTech

Smartphone sales data from Kantar Worldpanel ComTech shows a 5.2% percentage point US market share increase for iOS during the third quarter of 2016 to 34.2%. While Android posted a 3.3 percentage point decline in the US from 66.7% to 63.4%.

In the US, the new iPhone 7 and 7 Plus models made an immediate impact, becoming the best-selling smartphones in the month of September at 17.1%. Strong sales of the iPhone 7 and the lower-priced iPhone 6s, the second best-selling device in the US in September, contributed to an overall growth of iOS to 34.2% in the third quarter of 2016.

Despite some sales from the beleaguered Samsung Galaxy Note 7, still technically available through the month of September, Samsung posted a year-on-year decline from 36.9% to 33.8% of US smartphone sales in the third quarter. The holiday sales season may prove to be more challenging than normal for Samsung, who competes head-to-head with Apple during this crucial time of year. Fallout from the Note 7 recall could have an unintended impact on continuing sales of other, similarly-named Samsung devices (chiefly the Galaxy S7 and S7 edge), as consumers may not always understand the difference between the model names. However, deep holiday discounts, as we saw with the Galaxy S6 last year, may counteract any expected negative impact, as the driving reason for choice among US consumers remains finding a good deal on the price of the phone.

 

Source: Kantar Worldpanel


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