Q3 smartphone sales: calm before the storm

Mobile // 2014 08.28.2014

Carolina Milanesi

Chief of Research and Head of US Business, Co…

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iPhone 5C

Apple eyes strong upgrade sales with iPhone 6: 48% of users plan to upgrade within 12 months

In the three-month period ending in July 2014, Kantar Worldpanel Comtech data show smartphone sales represented 78% of overall US phone sales. Smartphone penetration stood at 57%.

Key Numbers

  • 20 mos average life of a smartphone
  • 43% of iPhones in use are more than 24 months old
  • 24% are 18 to 24 months old

The third quarter of the year is rarely exciting in mobile, but as September approaches, industry watchers as well as consumers are readying for a new array of smartphones, including the next generation iPhone 6.

The average lifecycle of smartphones in the US is 20 months. BlackBerry holds the longest cycle at 26.3 months, while Apple is only slightly above average at 21.1. More than 43% of the iPhones in use are older than 24 months, while another 24% are between 18 and 24 months old.  The iPhone 4S is the most popular model with a 26% share of all iPhones in circulation in the US. The iPhone 5 is the second most owned model at 22%, while 19% of iPhones in use are the iPhone 4 model.

When it comes to upgrading their devices, 18% of current iPhone owners intend to upgrade in the next six months and another 48% plan to upgrade in the next 12. Ninety-three percent of owners in both groups are considering upgrading to another iPhone. 

Source: Kantar Worldpanel


Editor's Notes

For complete July 2014 market share data, download the release above. To access an interactive dataviz of the data, click here. Journalists, for inquiries about these data, contact us.

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