In the three-month period ending in July 2014, Kantar Worldpanel
Comtech data show smartphone sales represented 78% of overall US
phone sales. Smartphone penetration stood at 57%.
- 20 mos average life of a smartphone
- 43% of iPhones in use are more than 24 months old
- 24% are 18 to 24 months old
The third quarter of the year is rarely exciting in mobile, but
as September approaches, industry watchers as well as consumers are
readying for a new array of smartphones, including the next
generation iPhone 6.
The average lifecycle of smartphones in the US is 20 months.
BlackBerry holds the longest cycle at 26.3 months, while Apple is
only slightly above average at 21.1. More than 43% of the iPhones
in use are older than 24 months, while another 24% are between 18
and 24 months old. The iPhone 4S is the most popular model
with a 26% share of all iPhones in circulation in the US. The
iPhone 5 is the second most owned model at 22%, while 19% of
iPhones in use are the iPhone 4 model.
When it comes to upgrading their devices, 18% of current iPhone
owners intend to upgrade in the next six months and another 48%
plan to upgrade in the next 12. Ninety-three percent of owners in
both groups are considering upgrading to another iPhone.