Millward Brown sees new approaches to mobile and online video but not much reason for linear TV to fear Connected TV
Credit card behemoth leads the pack in paid search; advertisers stalk searchers for “bad credit”
93% say personal service can’t be replaced; 83% of Millennials would let brands track their habits to gain more customization
The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias
Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising
Despite differences, both nations also share consumer fixation on weddings, prom, and Christian Louboutin View more
How paid search strategy impacts our celebration of Mom View more
What the behemoth travel websites spent on paid search in 2014 View more
Budweiser pup propels it to #1 for reach, Nationwide’s controversial ad #2; Snickers, Toyota score best on social sharing View more
2,334 advertisers spent $17.9 million to sponsor the cyber security keyword group we examined.
Money is starting to pour into health care ads.
Brands need to establish themselves as privacy protectors
Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.
Apple and Google face no real challengers.
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