US Insights

Digital

Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

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From The Archive

Credit card behemoth leads the pack in paid search; advertisers stalk searchers for “bad credit”
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Millward Brown sees new approaches to mobile and online video but not much reason for linear TV to fear Connected TV
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Despite differences, both nations also share consumer fixation on weddings, prom, and Christian Louboutin
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93% say personal service can’t be replaced; 83% of Millennials would let brands track their habits to gain more customization
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