US Insights

Digital

3 predictions for digital advertising

Millward Brown sees new approaches to mobile and online video but not much reason for linear TV to fear Connected TV

Four screens
How Capital One gets in your wallet

Credit card behemoth leads the pack in paid search; advertisers stalk searchers for “bad credit”

person paying
Tech’s place in personal travel

93% say personal service can’t be replaced; 83% of Millennials would let brands track their habits to gain more customization

Laptop on holiday
Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

speech bubble
Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

Big Data Key Middle
From The Archive

Despite differences, both nations also share consumer fixation on weddings, prom, and Christian Louboutin
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How paid search strategy impacts our celebration of Mom
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What the behemoth travel websites spent on paid search in 2014
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Budweiser pup propels it to #1 for reach, Nationwide’s controversial ad #2; Snickers, Toyota score best on social sharing
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Latest Stories

2,334 advertisers spent $17.9 million to sponsor the cyber security keyword group we examined.

Money is starting to pour into health care ads.

Brands need to establish themselves as privacy protectors

Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

Apple and Google face no real challengers.

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