US Insights

Digital

Walmart Leads Boom in Grocery Advertising

1,741 advertisers spent $4.5 million sponsoring the non-branded grocery keyword group—a 245% increase.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

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From The Archive

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias
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Credit card behemoth leads the pack in paid search; advertisers stalk searchers for “bad credit”
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Millward Brown sees new approaches to mobile and online video but not much reason for linear TV to fear Connected TV
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Despite differences, both nations also share consumer fixation on weddings, prom, and Christian Louboutin
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Latest Stories

Consumers prefer a stable rate when it comes to rewards.

The retailer is counting on traditional media for its biggest sales day

Amazon is looking to top last year's success and lock in loyalty.

Using a phone while driving is only viewed as moderately dangerous to many

1,741 advertisers spent $4.5 million sponsoring the non-branded grocery keyword group—a 245% increase.

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