US Insights

Digital

Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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3 predictions for digital advertising

Millward Brown sees new approaches to mobile and online video but not much reason for linear TV to fear Connected TV

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

Big Data Key Middle
Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

Big Data Key Middle
From The Archive

Credit card behemoth leads the pack in paid search; advertisers stalk searchers for “bad credit”
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Despite differences, both nations also share consumer fixation on weddings, prom, and Christian Louboutin
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93% say personal service can’t be replaced; 83% of Millennials would let brands track their habits to gain more customization
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How paid search strategy impacts our celebration of Mom
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Latest Stories

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Good things happen when you put shoppers first

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