US Insights

Digital

China ad spending growth rebounds in first half

Growth of ad spending in China shows a slight rebound in the first half of this year as the decline of traditional media advertising revenue stabilises.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

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From The Archive

Kantar Information is Beautiful Awards 2017 Showcase
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1,741 advertisers spent $4.5 million sponsoring the non-branded grocery keyword group—a 245% increase.
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The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias
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Credit card behemoth leads the pack in paid search; advertisers stalk searchers for “bad credit”
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Latest Stories

Experian moved quickly to capitalize on the Equifax breach.

Americans embrace technology, but increasingly feel their information is at risk.

iOS posted growth in the US, China, Germany, France, and Spain.

Costco is responding to the rising threat from Amazon.

Is the idea of Amazon as the next pharmacy giant more hype than reality?

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