US Insights

Tech

Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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iOS and Android Continue March to a Two-OS World

Apple and Google face no real challengers.

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A Decade of Smartphone Growth Fizzles. What's Next?

Smartphone sales dropped 2% in major global markets last year

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Google's Pixel storms the smartphone market

Google's Pixel has made serious inroads after only six weeks on the market.

Pixel
Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Launch of new Galaxy S8 and S8+ comes after some pressure regarding the previous model
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More visitors, competitiveness and cool devices at MWC; but service providers are lagging behind.
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The mobile phone majors have all faced considerable challenges and criticism.
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Apple finished 2016 as the top smartphone brand in Great Britain and the US.
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Latest Stories

The buzz is building but the level of understanding is lacking.

Americans agree taxes are too high but don't see taxes as a serious issue for the country.

Amazon’s aggressive pace of disruption could be scary for other companies.

A new international study shows mounting risk to advertisers.

Good things happen when you put shoppers first

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