US Insights

Tech

Apple iOS Surges in US

iOS was strong in the US, Australia and Japan.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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A Decade of Smartphone Growth Fizzles. What's Next?

Smartphone sales dropped 2% in major global markets last year

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

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From The Archive

1,741 advertisers spent $4.5 million sponsoring the non-branded grocery keyword group—a 245% increase.
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iPhone 7 and iPhone 7 Plus sales continue to show strength
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Facebook and LinkedIn dramatically increased spending on advertising in 2016
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Expanding 4G services stimulate domestic sales.
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Latest Stories

Getting a new card doesn't always mean closing an existing one.

BrandZ™ Top 50 Most Valuable Indonesian Brands 2017

iOS was strong in the US, Australia and Japan.

More than half of adults take vitamins to treat a range of issues.

Growth of ad spending in China shows a slight rebound in the first half of this year as the decline of traditional media advertising revenue stabilises.

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