US Insights

Tech

iPhone7 Fuels Jump in US OS Share

iPhone 7 and iPhone 7 Plus sales continue to show strength

Apple phones in boxes
Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

4481461680_4273d06822_b
Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

natalia-ostashova-142764
A Decade of Smartphone Growth Fizzles. What's Next?

Smartphone sales dropped 2% in major global markets last year

jamie-street-121598
Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

speech bubble
Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Facebook and LinkedIn dramatically increased spending on advertising in 2016
View more

Expanding 4G services stimulate domestic sales.
View more

Apple saw gains across most global markets.
View more

A new international study shows mounting risk to advertisers.
View more

Latest Stories

Local TV stations were big winners in the special election

Here's what Amazon and Whole Foods gain by joining forces.

Amazon is showing how serious it is about pushing into fresh food.

Lidl's first 10 stores in the US have opened their doors.

iPhone 7 and iPhone 7 Plus sales continue to show strength

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences