US Insights


Apple iOS Makes Gains in US Market

Apple saw gains across most global markets.

Women, dog and mobile phone x2
Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

A Decade of Smartphone Growth Fizzles. What's Next?

Smartphone sales dropped 2% in major global markets last year

Google's Pixel storms the smartphone market

Google's Pixel has made serious inroads after only six weeks on the market.

Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

For a medium pronounced dead so many times, TV is very much alive and kicking.
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A new international study shows mounting risk to advertisers.
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Launch of new Galaxy S8 and S8+ comes after some pressure regarding the previous model
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Apple and Google face no real challengers.
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Latest Stories

Global brands are in a race to claim new customers

Lidl has announced a date for the opening of its first US store.

Expanding 4G services stimulate domestic sales.

Apple saw gains across most global markets.

Americans want to be healthy but they don't trust drug companies.

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