US Insights


iPhone7 Fuels Jump in US OS Share

iPhone 7 and iPhone 7 Plus sales continue to show strength

Apple phones in boxes
Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

A Decade of Smartphone Growth Fizzles. What's Next?

Smartphone sales dropped 2% in major global markets last year

Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Facebook and LinkedIn dramatically increased spending on advertising in 2016
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Expanding 4G services stimulate domestic sales.
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Apple saw gains across most global markets.
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A new international study shows mounting risk to advertisers.
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Latest Stories

Consumers prefer a stable rate when it comes to rewards.

The retailer is counting on traditional media for its biggest sales day

Amazon is looking to top last year's success and lock in loyalty.

Using a phone while driving is only viewed as moderately dangerous to many

1,741 advertisers spent $4.5 million sponsoring the non-branded grocery keyword group—a 245% increase.

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