US Insights

Tech

Apple, Google and Samsung Overcome the Naysayers

The mobile phone majors have all faced considerable challenges and criticism.

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Apple Gains on Google in Key Markets

Apple finished 2016 as the top smartphone brand in Great Britain and the US.

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Google's Pixel storms the smartphone market

Google's Pixel has made serious inroads after only six weeks on the market.

Pixel
Snapchat and Instagram usage soar

But four in ten American users admit to actively ignoring brands

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Sampling best practice déjà vu

The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias

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Pokémon GO's smash success

Once an April's Fool joke, the app is sending people in droves to the streets, stores, parks and landmarks to catch "them all"

Pokemon paying customers only
From The Archive

Wearable technology makes slow but steady gains among US consumers
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Long-promised technologies are on the verge of a consumer breakthrough.
View more

Apple's iPhone 7 gets a warm reception, but Google's Pixel shows early signs of strength
View more

Can Nokia make a comeback with help from Android’s versatility and Foxconn’s manufacturing muscle?
View more

Latest Stories

20 stores will open this summer, nearly a year earlier than expected

The mobile phone majors have all faced considerable challenges and criticism.

Apple finished 2016 as the top smartphone brand in Great Britain and the US.

Super Bowl LI was the second-most cluttered game ever.

Fans in the US, United Kingdom and China are making good money.

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