US Insights

Land of the spree

Elizabeth Wilner

US Editor

Economy 10.27.2015 / 10:50


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Financial behavior data ranks US high in credit card ownership, "spending without thinking"

When it comes to who would be more fun to go shopping with, Americans rank up there alongside consumers in emerging markets with growing economies such as Brazil, China and India, whereas consumers in mature economies such as France, Germany and Great Britain seem like less fun shopping companions.

Key Numbers

  • 72% of US adults own a credit or charge card
  • 23% of US adults say they "spend money without thinking"

According to Kantar Media's global TGI surveys, US adults are more likely to say they "spend money without thinking" - at 23% of those surveyed - than adults in Great Britain (18%), Germany (8%) and France (7%). Countries showing higher percentages of adults who say they are likely to go on a spree are Brazil (26%), China (30%) and India (41%). These results for the "BRICs" along with the US seem to reflect a sense of optimism fostered by economic growth.

Widespread possession of credit or charge cards, however, seems to be a mark of a more mature economy: 72% of US adults hold credit or charge cards, a higher percentage than any of the other nations except Great Britain (73%). Ownership of a credit or charge card may go hand-in-hand with the percentages of adults on the two countries who say they spend money without thinking (Britain, at 18%, is relatively high compared to its fellow EU nations Germany and France).

Americans and British also agree that the lack of an annual fee is the most important consideration in selecting a credit card. And, as in Britain, Americans cite the interest rate as the second greatest consideration in making that choice.

Source: Kantar Media

Editor's Notes

For more results of the Kantar Media TGI surveys on financial behavior, click here. Journalists, to speak with a US TGI expert or obtain additional data, contact us. Follow us @Kantar and sign up for our alerts.

 

 

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