When it comes to who would be more fun to go shopping with,
Americans rank up there alongside consumers in emerging markets
with growing economies such as Brazil, China and India, whereas
consumers in mature economies such as France, Germany and Great
Britain seem like less fun shopping companions.
- 72% of US adults own a credit or charge card
- 23% of US adults say they "spend money without thinking"
According to Kantar Media's global TGI surveys, US adults
are more likely to say they "spend money without thinking" - at 23%
of those surveyed - than adults in Great Britain (18%), Germany
(8%) and France (7%). Countries showing higher percentages of
adults who say they are likely to go on a spree are Brazil (26%),
China (30%) and India (41%). These results for the "BRICs" along
with the US seem to reflect a sense of optimism fostered by
Widespread possession of credit or charge cards, however, seems
to be a mark of a more mature economy: 72% of US adults hold credit
or charge cards, a higher percentage than any of the other nations
except Great Britain (73%). Ownership of a credit or charge card
may go hand-in-hand with the percentages of adults on the two
countries who say they spend money without thinking (Britain, at
18%, is relatively high compared to its fellow EU nations Germany
Americans and British also agree that the lack of an annual fee
is the most important consideration in selecting a credit card.
And, as in Britain, Americans cite the interest rate as the second
greatest consideration in making that choice.