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Steve Passwaiter


Steve Passwaiter
VP, General Manager Kantar Media/CMAG, Kantar Media


Passwaiter is responsible for general oversight of the Kantar Media CMAG business unit and leads business development efforts. 

Prior to joining CMAG as Senior Director of Business Development, Passwaiter was the founder and CEO of SLP Media Strategies, which provides outsourced business development services. He is also a former Board Adviser for Sportsdigita, an interactive sports agency that specializes in digital sponsorship, ticketing and fan engagement products for professional sports teams, and served as Vice President of Business Development for BIA/Kelsey.

He is a graduate of John Carroll University where he received a Bachelor’s Degree in Communications and History.