US Insights

Rachel McGuire


Rachel McGuire
Director, Kantar Retail


Rachel is the Director for Kantar Retail’s shopper insights research. She leverages shopper data from our ShopperScape® survey and other sources to generate shopper insights thought leadership for Kantar Retail articles and events. She also works extensively with clients to help them mine actionable shopper insights to address a broad range of business initiatives. Rachel graduated summa cum laude from Baker University with a B.A. in political science and earned postgraduate degrees from The Ohio State University in international relations, research methods, and survey research. She joined Kantar Retail in 2008.