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J. Walker Smith


J. Walker Smith
Executive Chairman, Kantar Futures, Kantar Futures


J. Walker Smith is Executive Chairman of Kantar Futures. Walker consults with clients globally about trends, futures, marketing and business strategy. He is the co-author of four highly regarded books, including Rocking the Ages (1997), a book about generations that is now regarded as one of the standards in the field and included in the Cracking the Millionaire Code list of the top 101 marketing books, and Life Is Not Work, Work is Not Life (2001), selected by the Wall Street Journal as one of the ten best work-life books of 2001. 

He is a much sought-after speaker, a columnist for Marketing News, a blogger, an avid daily tweeter of links to must-read material, and a former weekly radio commentator for almost ten years on Smart City, a public radio show about cities and community life.