US Insights

Doug Hermanson


Doug Hermanson
Principal Economist, Kantar Retail


Doug specializes in data management, forecasting, and applied economics for the economist and home improvement teams. He contributes economic, retail, and consumer insights through customized research, presentations, and syndicated publications. He is also a key developer of the econometric models and methodologies used in the channel, category, and country-level retail market forecasts produced at Kantar Retail. He holds an M.S. in economics from The Ohio State University where he developed research on regional retail market development and financial commodity markets.