The first decision when dining is whether to eat in or go out. A
well-stocked pantry or fridge often settles the issue, but not
always. Sometimes, it's about somebody else doing all the work or a
craving for something different. In these instances, the next
decision is where to go, and, increasingly, people are going where
they can get a sensorial blast.
In every major metropolis, and even in many smaller communities,
there are lots of dining options. Everybody has their favorites,
but experimentation and novelty are what many people favor
nowadays. In the most recent US MONITOR survey conducted by
The Futures Company, 60% of Millennials agree with the statement,
"I'd rather try a new restaurant even if I'm not sure I'll like
- 60% of Millennials agree, "I'd rather try a new restaurant even if I'm not sure I'll like it"
As America evolves from a diverse multicultural society to a
blended polycultural society, ingredients, tastes and recipes from
around the world are making their way into restaurant kitchens, and
from there, into people's dining rooms. The flavors, aromas, colors
and textures of many cultures are showing up on menus and in
pantries. But more than that, they are being mixed and merged and
combined into something new. The result is a sensorial blast that
is tantalizing people's palates in fresh, original ways as it
reverberates through all manner of eateries.
This sensorial blast is changing more than the foods people eat.
It is also changing the ways in which people think about many
categories and the kinds of things they are open to trying for the
first time. People are willing to go along for the ride, as evident
in the 63% of consumers - including 72% of Millennials - who agree,
"I am more likely to choose a brand if it exposes me to new
sensations or experiences."
Join us to experience a sensorial blast
yourself. With the expert guidance of local chefs, The Futures
Company will delight your taste buds and satisfy cravings you never
knew you had at the Sensorial Blast session during our special
event, "From Multicultural to Polycultural: Engaging the New
America in 2016 and Beyond," on September 17 at the Japanese
American National Museum in Los Angeles. You'll never think of a
taco in the same way again.
This article was co-authored by Abelardo de la Peña,
Cultural Streetscaper, and Peter Rose, EVP of North America
Consulting, both at The Futures Company.