US Insights

Business

Three Reasons Publix is Best in Class

Good things happen when you put shoppers first

Publix
The Top 100 Most Valuable Chinese Brands

Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
Here's How Lidl Will Break Into the US Market

Lidl's biggest challenge will be convincing US shoppers to walk in the door.

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Amazon Makes High Stakes Bet on Souq for the Middle East

The benefits to both companies could be substantial

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Privately putting patients first

As the healthcare sector focuses on patients and caregivers as primary health decision-makers, privacy guidelines become more challenging to meet

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Brands want to contribute more to your life

Seven out of ten brand marketers want to deliver something of value beyond their products and services

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From The Archive

Tencent’s investment in Tesla should be transformational in the way that we view Chinese brands.
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2,334 advertisers spent $17.9 million to sponsor the cyber security keyword group we examined.
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Brands need to establish themselves as privacy protectors
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The annual NCAA Division 1 Men’s Basketball Championship generated a record-setting $1.24 billion of national TV ad spending in 2016.
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Latest Stories

The buzz is building but the level of understanding is lacking.

Americans agree taxes are too high but don't see taxes as a serious issue for the country.

Amazon’s aggressive pace of disruption could be scary for other companies.

A new international study shows mounting risk to advertisers.

Good things happen when you put shoppers first

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